The big idea behind Big Picture Promo is this: The promo industry has been labeled as the ugly stepchild of marketing simply because most people within the industry forget that promo is a part of marketing.
Read MoreTag: Business
The CPSC’s Newest Tactic: Intimidation
Recently the CPSC took the first steps in more than a decade toward banning a type of product, but that is only one of many actions the commission has taken against businesses recently.
Read MoreLife is Good … Isn’t It?
As I strolled through Los Angeles International Airport on my way to Miami, I took notice of the “Life is Good” store that is in many airports. At 6:00 a.m. it was closed, but my branding brain is always going.
Read MoreThe Real Game Changers
These days, just doing what is expected isn’t good enough, you need to go above and beyond to stand out and increase sales.
Read MoreListening, Letting Go and Letting Lucky Find You
I was just leaving the Constance Brown Hearing Center in Kalamazoo, Michigan. Yes, I do have hearing loss, and yes, I remain too vain to wear aids. I heard my iPhone ring and I listened—it was my sister, Carol. “Paul, please come over. Mom is failing and is asking for her baby.”
Read MoreWhat’s Your Industry IQ?
As they often do, a discussion recently in a LinkedIn Group went off in an interesting direction.
Read MoreAre You Prepared?
This Rant is about being prepared which affects both our business lives as well as personal. Fire, earthquakes, floods and technology failures can disrupt our business. But so can the loss of spouses, co-workers, business partners, and friends. How prepared are you? How prepared can you be?
Read MoreTop 3 Things That Can Turn Your Promo Products Business Around
Finding customers, securing sales, building relationships, keeping track of new companies and products—it can be difficult to stay on top of everything in the promotional products world. If you’re struggling, here are three tips that can turn your business around.
Read MoreCounterpoint: Why you SHOULDN’T be on Instagram
Last week, production editor/fashion writer Colleen McKenna wrote an extremely popular (and great) post on why companies should be on the photo-based social site Instagram to promote their companies. It was quick, thoughtful and to the point, but because I love to argue and am also a fairly terrible coworker, I thought I would offer a counter-argument. So, in the spirit of being awful, here are 3 reasons why you should never, ever be on Instagram.
Read More10 Ways to Build Customer Trust—Big Business Style
How some of the world’s biggest brands have built a wealth of loyalty, and what you can do to follow their lead.
Read More