Business Archives - Page 17 of 34 - Print & Promo Marketing

The 5 Best T-shirt Designs for Total Slackers

March 18, 2013May 8, 2024 Michael Cornnell

Equal parts ironic-mastery and legitimate design prowess, a great slacker tee is the perfect mix of beauty, minimalism, and eye-rolling laughter needed to say exactly what the wearer wants to communicate about his or herself. And since we’re all more or less in the business of perfect expression via T-shirt, I thought it might be cool and helpful and informative to look at some of the best slacker-esque designs out there floating around on the internet today.

Reverse Engineer Your Sales Success

March 18, 2013May 8, 2024 Dale Limes

Steven Covey reminds us that when setting goals … “Start with the end in mind.” That is to visualize the end result that you hope to accomplish and start your planning process from there … “With the end in mind.”

Empowering Through Educating

March 14, 2013May 8, 2024 Matt Kaspari

Educating is helping your staff, clients, and colleagues realize their true potential. It is for this reason that I love educating and mentoring. By asking powerful and thought-provoking questions I empower people to realize their own depth or the depth of their brand.

Proactive Selling in a Reactive Environment

March 8, 2013May 8, 2024 Dale Limes

If you have been in our industry longer than 10 years, you will probably agree that we have seen significant changes in the way we service our clients. The two most significant changes have been with communications and the “reactive” nature to our sales process today.

How Does Your Yellow Page Ad Look?

March 7, 2013May 8, 2024 Jeff Solomon, MAS

Recently, I’ve had some Yellow Page directories drop onto my driveway in a plastic bag. Years ago, I used to look forward to seeing these and checking out what my competitors were doing. Now, the book goes immediately into the recycle container.

Upsell or Upserve? Which Do You Do?

March 5, 2013May 8, 2024 Rosalie Marcus

You’ve probably been taught to upsell, which is trying to get someone to purchase more than they originally intended or needed. Maybe it’s time to move away from upselling and instead think about upserving.

“What If” Questions Help You Build Business… Now!

March 1, 2013May 8, 2024 Dale Limes

We all know that top producers in our industry are viewed by their clients as promotional marketing consultants or trusted advisors, not product vendors. In order to be viewed this way, you must uncover opportunities within an account that either increases revenue or solves a problem.

Integrated Giving

February 28, 2013May 8, 2024 Matt Kaspari

Every other week here on Big Picture Promo we take a macro look at specific components of this industry such as marketing, branding, sales, networking and relationship-building. In taking a macro approach to these topics, we come to understand the fundamental principles at work and can then apply them on a micro level.