$2 a Slice

You would think that $2 a slice is referring to buying pizza by the slice, but in this case, I’m referring to slicing a piece of paper—one piece of paper.

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The Platinum Rule

Selling and, indeed, all of this business of marketing is about relationships. Until someone likes and trusts you enough, you will not be able to create a true relationship. Turning strangers into friends, friends into customers and customers into raving fans is the new definition of marketing, Seth Godin said in his book, “Permission Marketing.”

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You Can’t Lose Something You Never Had

You can’t lose something you never had. Businesses spend $200 billion per year on what you are selling. You live within an hour drive of $250 million to $2 billion in business. That is a lot of money to be had, and there is no reason why you can’t have more of it. So what’s stopping you from going out and getting it?

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What Some Buyers Really Want…Cheap Crap Online!

The discussion on how businesses operate continues online in various forums. I believe these types of conversations should be handled carefully. 

[Video] 3 Easy Tips for Getting More Referrals

Referrals are one of the easiest and best ways to increase your promotional products sales, but you may not know what to say or how to begin. If you want more referrals you need to be doing MORE than just having a signature line that says: “We appreciate your referrals.”

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Set Goals, Review and Measure Often to Stay on Course

If I were to ask you, “Where do you want to be at the end of next year, in three years or five?” what would you say? Selling $1 million, maybe $2 million? Increasing your profits by 15 percent? Having 10 new clients? Spending more time with your family? Going on that long wanted European vacation? Well, whatever your goal, you must envision it, have a plan, work the plan, and measure the plan in order to stay on course if you ever want to see your goals to fruition.

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A “Condemned” Supplier Shares the Truth!

There clearly are companies who operate in ways that are contrary to the traditional supplier/distributor model we are comfortable with. However, some companies are being judged by what people perceive is really happening, without an understanding of what is actually happening.

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Speak Now and Sell More!

How would you like a powerful marketing strategy that can position you as a leader in your field, put you in front of your best prospects, and help you close sales quickly?

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The Anatomy of Emotional Marketing

You’ve probably heard the old adage: “It’s the thought that counts.” This could not be any truer, especially in business. When we take the time to show our customers that we value more than just their money and investment, we gain a special place in their hearts.

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“Free Crab Tomorrow”

Joe’s Crab Shack offers free crab tomorrow. That’s because it’s never tomorrow. All we have is today. I’ve talked to thousands of distributors in this industry who will never get wealthy because they’re postponing success. Here are the three things that most people are doing to postpone success

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