The world of drinkware is as dynamic as we are, and each summer brings with it a fresh wave of trends that redefine how we enjoy our favorite beverages. Let’s take a look at the top three drinkware trends that are set to make a splash this summer. We’re talking ergonomic designs, feel-good colors, and…
Read MoreMergers and Acquisitions: The Ins and Outs of Buying and Selling in a Consolidating Industry
Technology has changed the way we talk to each other. In the near future, married couples will tell their kids how they met: On a dating app where they each swiped in the same direction. The rest is history. Aside from the technological aspect of it, though, dating hasn’t changed for most of history. You…
Read MoreStran reports 28.7% Increase in Revenue for Q1 2023, Achieves $15.8M in Revenue
Stran & Company, Quincy, MA, last week provided a business update and reported financial results for the three months ended March 31, 2023. “We are proud to report a 28.7% increase in revenue to $15.8 million for the first quarter of 2023,” said Andy Shape, president and CEO of Stran. “Most notably, we achieved organic…
Read MoreEven a Fictional Misprint Can Drive T-shirt Demand
After fans saw a misprinted T-shirt in the first trailer for FX’s “The Bear,” shirts advertising “The Berf” are already popping up on sites like Redbubble.
Read More3M Fires Group President Michael Vale
3M announced this week that it has fired group president and chief business and country officer Michael Vale due to “inappropriate personal conduct and violation of company policy.” Vale assumed this position last month having worked at 3M for more than 30 years according to AP. The report states that Vale was terminated last Friday,…
Read MorePrint and Graphics Scholarship Foundation Announces New Executive Committee Member, Treasurer
The Print & Graphics Scholarship Foundation, Pittsburgh, PA, is pleased announced that Nick Gawreluk has assumed the role of treasurer on the executive committee effective immediately. Gawreluk replaces Dr. Niels Winther, chairman and owner of ThinkPatented, who graciously held this position over the past four years. Gawreluk will collaborate directly with the staff and serve…
Read MoreCo-Branding Plus Environmentalism: How to Make a Promo Even More Popular
If the two can incorporate an additional message or mission statement into the promotion, then the campaign becomes much more than just the sum of two parts. That’s exactly what beachy apparel brand Quiksilver just did with Pacifico beer by releasing an apparel capsule that centers around sustainability.
Read MoreHow a Mental Health Charity Balances Irreverence and Humor on Apparel with a Heartfelt Mission
A creative agency called The Variable is partnering with the Mental Health Association of Forsyth County in Winston-Salem, N.C., to connect with young people through branded apparel that toes the line between irreverent and compassionate. It’s called FreeTherapy, and it uses T-shirts and tote bags with catchy messages and slogans to appeal to Gen Z’s…
Read MoreHow Dr. Pepper Nailed a Wide-Ranging Promo with Only 3 Items
Dr. Pepper and musician Yung Gravy just teamed up for a co-branded merch drop that coincides with a new soda flavor. The release is only three products, but with a good social media rollout, it hits a lot of touchpoints and accomplishes a lot.
Read MoreMcDonald’s Isn’t So Sure About Replacing Paper Food Packaging with Plastic
While its competitor Burger King is committing to reusable plastic packaging for menu items, McDonald’s isn’t sure that it’s worth shifting away from paper products. However, some activist shareholders are putting pressure on McDonald’s to make the switch.
Read More