There are many ways your customers can get creative about promoting their company that are more powerful than simply printing their name and logo on products. Below are five innovative ideas on how your customers can use promotional products to make their marketing more impactful. 1. Add a Website URL and Customer Service Information One…
Read MoreTaylor Swift Is So Famous That Her Cats Have a Merchandise Line Now
Extremely famous person Taylor Swift obviously sells a ton of merchandise, especially at her live shows. Being one of the most famous people on the planet is good for merchandise sales, after all. But what about being the pet of one of those famous people? Does the transitive property of fame apply there? Yes, in…
Read MoreAmerican Lung Association Issues Not-So-Sweet Opinion on USPS Scratch-and-Sniff Stamps
Two months ago, news of scratch-and-sniff stamps from the U.S. Postal Service (USPS) had us pondering which promotional products would benefit from a similar treatment and which would violate considerations of common sense. For the latter, of course, we had some fun with it, as we doubt anyone would consider adding a scratch-and-sniff scent to…
Read MoreHow to Calculate Gross Profit by Sales Rep in QuickBooks
Question: I have sales reps that I pay based on gross profit. Can I do these reports in QuickBooks? Answer: Unfortunately, no, QuickBooks does not calculate gross profit by sales rep for non-inventory items, which is 98 percent of our industry. I am working on a solution to this problem for some of my clients,…
Read MoreTarget’s CBGB-themed East Village Promotional Event Was Not Well Received
Music fans can be protective. Especially in the punk rock community, people who see themselves as “purists” or “lifers” might be quick to call out those whom they believe are “posers” or “sell-outs.” It doesn’t take someone deeply rooted in the punk rock scene to see some problems with Target’s latest promotional campaign, though. Even…
Read MoreHub Pen Company Hires Customer Service Rep Dawn Banta
HUB Promotional Group’s Hub Pen Company, Braintree, Mass., announced the addition of Dawn Banta to its customer service team. Banta comes to Hub with many years of experience managing the accounts for several successful local businesses, often while also working with the public in hospitality. “I love people, and…
Read More‘Humboldt Strong’ T-shirt Campaign Yields More Than $300,000 For Bus Crash Victims’ Families
A Saskatchewan-based clothing store issuing “Humboldt Strong” shirts that generated more than $300,000 for a community foundation to benefit victims of an April bus crash that killed 16 members of a Canadian junior hockey team.
Read MoreVantage Apparel Hires Regional Sales Representative for Northwest Territory
Vantage Apparel, Avanel, N.J., has added Lacie Anderson as the new regional sales representative for Washington, Oregon, and Idaho. Anderson brings to Vantage five years of distributor sales experience, having worked with professional sports leagues and their top sponsors. “My success comes from helping clients understand the power of…
Read MoreGerman Brewers Are Asking Beer Drinkers to Return Bottles Before They Run Out
According to Fortune, an ongoing heat wave in Germany has been discouraging beer drinkers from returning their bottles, while encouraging them to seek respite from the weather by drinking more beer than usual. These and other factors, such as people leaving for holidays, have contributed to a shortage of reusable bottles…
Read MoreRoyal Industries Acquires Marlo Plastic Products’ Promotional Line
Royal Industries, Brooklyn, N.Y., announced that it has acquired the promotional products division of Marlo Plastic Products, Neptune, N.J. “Royal and Marlo have been friendly competitors for years, and the decision to sell the promotional products division was an organic conversation,” Art Livingston, CEO of Marlo Plastic Products, said in a press release. “It kind…
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