Spinnova, a Finnish startup, is creating apparel from ethically sourced wood using a proprietary manufacturing method, which it hopes to license to other companies in the future to change the way we create clothing…
Read MoreCafePress Q2 Results: Total Revenue Declines 19% Despite Retail Partner Channel Growth
On Wednesday, CafePress released its second-quarter financials, giving us our first look at how recent moves aimed at offsetting the company’s recent struggles are translating to the balance sheet. The results were mixed…
Read MoreRoyal Apparel Announces Activewear Initiative
Royal Apparel, Hauppauge, N.Y., announced its new Activewear Collection. The company is combining the strategy of its omnichannel approach, in sync with its increased production capacities, alongside new designs, fabrications and collaborations with athletes. Royal Apparel has merchandised the Activewear Collection, using the keystone of its eco-friendly fabrications. To launch, Royal Apparel is releasing its…
Read MoreHanesbrands Inc. Appoints Geralyn R. Breig to Board of Directors
Hanesbrands Inc., Winston-Salem, N.C., announced the appointment of consumer products industry veteran Geralyn R. Breig to the company’s board of directors. With the appointment of Breig, whose term runs until the 2019 annual meeting of stockholders, the Hanes board has 11 members. She will serve on the board’s audit committee. Breig, 56, who has had…
Read More‘This Is Trash’: Ariana Grande Apologizes for Her Own Tour Merchandise
For music fans, concert merchandise is one of the most important indicators of fandom. It’s a cultural signifier for other fans to see a common interest and display one’s personal tastes. It’s a permanent souvenir of a fun event. And it helps support the artists wearers care about (as long as you get the real…
Read MoreSmall Distillery Braces for Merchandise Headache as Monster Energy Files ‘M’ Logo Trademark Suit
Based on a recent sales report, one can easily see that the Monster Beverage Corporation is pretty adept at flexing its financial muscles. Because of that economic distinction, the company often feels compelled to test its legal might, too, objecting to 57 trademark applications in 2017 alone, according to Trademarkia.com. Going by its name and…
Read MoreGoldstar Pens’ Parker Melvin on Switching From Distributor to Supplier, How Both Sides of Promo Work Together
Before joining Goldstar Pens, Parker Melvin spent his entire promo career on the distributor side of the industry. That makes him uniquely qualified to talk about the state of collaboration and communication between distributors and suppliers—what’s working and what needs work. Plus, Sean and Brendan discuss Disney’s move to eliminate plastic straws at its theme parks, and analyze the most important and exciting story of the summer: SHARK HEIST 2018!…
Read MoreTrump Administration Considers Increasing Tariffs to 25 Percent
Advisers to President Trump are reportedly pushing for him to increase the tariffs on $200 billion worth of Chinese Goods up from 10 percent to 25 percent in order to force Beijing to compromise with trade practices. The New York Times reported that the increased figure stems from “deep frustration within the Trump administration over…
Read MoreTesla’s $1,500 Promotional Surfboards Sold Out Immediately
Elon Musk is all about transportation, it seems. His journey started on the roads with Tesla, before moving underground with his Boring Company and to the infinite expanse of space with SpaceX. Most recently, he’s toyed with underwater travel with a new submarine design he said could help save the soccer team stuck in the…
Read MoreThe 5 Best Charity T-shirts of 2018 (So Far)
Here at Promo Marketing we love a good charity promotional tee. Charitable causes are always great to spotlight, and we especially love when a charity gets creative and designs a must-have tee. In 2018, there have been a slew of amazing, inspiring charity T-shirts that I wanted to spotlight. Honestly, it was difficult to just…
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