Eco-friendly options like recyclable straws, canvas tote bags and reusable water bottles have become increasingly popular in the promotional space thanks to society’s growing interest in environmental sustainability. At the same time, our dependence on electronics and technology has grown, too, and now those two lines have crossed. Since we’re all charging items like smartphones,…
Read MoreAdidas Predicts These Women’s Golf Apparel Trends Will Be Major
According to Golf Digest, Christine Cowan, global director of product for Adidas Golf, had some interesting insights into what’s on the horizon for the company in its women’s golf apparel division.
Read MoreSerena Williams Responds to French Open Catsuit Ban With a Tutu
Serena Williams has been at the center of quite a scandal this past week. Bernard Guidicelli, the president of the French Tennis Federation, made a statement that catsuits would be banned from the tournament. Williams wore a catsuit at the 2018 tournament as a preventative measure against blood clots after she had a pulmonary embolism after giving birth.
Read MoreInside-Out Jeans Are the Latest Fashion Trend and We Have Questions
We’ve all left the house with our shirts on inside out at some point or another. But how many of us can say the same about our jeans? Soon, it may be a lot of us, because inside-out jeans are trending and, somehow, they’re going for $348…
Read MoreSouvenir Merchandise Distributor Alleges Balenciaga Stole ‘New York City’ Tote Design
Yesterday, we investigated the move by Mayo, Florida to rename itself “Miracle Whip,” using the backlash by residents and a civic-minded official to see if our readership agreed with the location’s decision as a means to acquire beautification funds. Today, thanks to a lawyer who practices fashion and intellectual property law, we are interested in…
Read MoreStran Adds Andrew Hoydich as Senior Sales Executive and Business Development
Stran Promotional Solutions, Quincy, Mass., announced the hire of Andrew S. Hoydich in the role of senior executive and business development to accelerate sales across the greater New York and New Jersey market. Hoydich brings to Stran more than 30 years of experience in the print and promotional…
Read MoreHow to Turn a Sale Into Repeat Business
When you can turn a one-time promotion into repeat business every year, that’s a huge get in the promo industry. Martin Pahnke, owner/lead advisor for SWFL Marketing Group, Fort Myers, Fla., is especially fond of one annual promotion that his business does. He gave us the rundown here. Promo Marketing: Could you tell us about…
Read MoreHALO Branded Solutions Acquires Sunrise Identity
HALO Branded Solutions, Sterling, Ill., announced the acquisition of Sunrise Identity, a brand merchandise company based in Bellevue, Wash. “Sunrise is a rapidly growing distributor serving a blue-chip roster of global brands,” said Marc Simon, CEO of HALO. “[Sunrise Identity CEO] Mitch Mounger and his team have built an exceptional business, and we appreciate their…
Read MoreBranding an Entire City? Town of Mayo Teams With Kraft-Heinz for New Name
We consider ourselves huge foodies here at Promo Marketing, so we have never needed to decide whether to give our allegiance to mayonnaise or Miracle Whip, as we would gladly gorge on both. In fact, any grub-related news can stimulate our stomachs, but if we were to stick to the debate on which of the…
Read MorePPPC Announces Management Restructure, New President and CEO
The board of directors of Promotional Products Professionals of Canada (PPPC), Dorval, Quebec, today unveiled plans for a strategic management restructuring to help the association better serve and promote the promotional products industry in Canada. Effective Nov. 1, 2018, PPPC will close its office and outsource the full management of the association to association management…
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