AIA Corporation (AIA), Neenah, Wisc., announced the appointment of Kimberly Fulford as the company’s new senior vice president of owner success. In this role, Fulford will oversee AIA’s owner success team, a department dedicated to supporting the company’s network of more than 300 independent business owners with sales coaching…
Read MoreThanks to last night’s heroics by rookie quarterback Baker Mayfield, the Cleveland Browns overcame a 14-0 deficit to down the New York Jets, 21-17. The victory snapped a 19-game winless streak and, more importantly, unlocked the promotional beer fridges Bud Light had placed around Cleveland in preparation for the milestone occasion…
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This week, HUB Promotional Group announced two acquisitions, Origaudio and BCG Creations. Bill Miller, founder of BCG Creations, spoke with Promo Marketing about the acquisition—how it happened, why he made the move and what it means for customers…
Read MoreHurricane Florence dissipated yesterday, 19 days after its formation. As is typically the case with major storms, its aftermath will last far longer than that nearly three-week stretch, with residents of North and South Carolina particularly poised to return their lives to some semblance of normalcy. Thanks to a number of initiatives, including T-shirt fundraising…
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It’s nothing new to hear that Forever 21 is once again collaborating with a brand on an exclusive apparel line. But what does come as a surprise is the particular brand with whom Forever 21 is collaborating. Vox reported last week that Kodak has teamed up with Forever 21 to create a 26-piece streetwear collection…
Read MoreHave you ever seen “The Town,” the 2010 crime thriller that’s set in Boston and ends in a climactic action sequence at Fenway Park? Well, strap in, because this story from the Boston Globe is like the real-life version of that, except it’s about a promotional banner and it involves significantly less Ben Affleck…
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We spoke with a couple of industry pros about what items distributors should be looking to for their clients’ trade show needs, how they can maximize their impact at these events, and some details about past successes…
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HUB Promotional Group, Braintree, Mass., announced today the acquisition of Origaudio, Fountain Valley, Calif. HUB Promotional Group is now up to seven suppliers, this deal coming just two days after HUB announced its acquisition of Montreal-based BCG Creations. The Origaudio acquisition is big for HUB. The company is only nine years old, and has already…
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Sweda Company LLC, City of Industry, Calif., has added Teddie McGinley as a new regional sales executive for New York. McGinley joins Sweda with previous industry sales experience at Chocolate Inn/Taylor & Grant, having most recently worked in sales as Northeast regional account manager for Emerald Brand, where she…
Read MoreAs Instagram nears its Oct. 6 birthday, perhaps its overseers are experiencing the commercial version of the seven-year itch. Though they have a highly popular social networking platform on their hands, with more than 800 million users and over 200 million devotees to its eponymous Stories feature, they know, like every other business should, that…
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