This week, HUB Promotional Group announced two acquisitions, Origaudio and BCG Creations. Bill Miller, founder of BCG Creations, spoke with Promo Marketing about the acquisition—how it happened, why he made the move and what it means for customers…
Read MoreHere’s a Look at the T-shirts Raising Funds for Hurricane Florence Relief
Hurricane Florence dissipated yesterday, 19 days after its formation. As is typically the case with major storms, its aftermath will last far longer than that nearly three-week stretch, with residents of North and South Carolina particularly poised to return their lives to some semblance of normalcy. Thanks to a number of initiatives, including T-shirt fundraising…
Read MoreKodak Looks to Make Itself Cool Again With Forever 21 Apparel Partnership
It’s nothing new to hear that Forever 21 is once again collaborating with a brand on an exclusive apparel line. But what does come as a surprise is the particular brand with whom Forever 21 is collaborating. Vox reported last week that Kodak has teamed up with Forever 21 to create a 26-piece streetwear collection…
Read MoreThis Is the Best Story About a Promotional Banner You Will Read All Year
Have you ever seen “The Town,” the 2010 crime thriller that’s set in Boston and ends in a climactic action sequence at Fenway Park? Well, strap in, because this story from the Boston Globe is like the real-life version of that, except it’s about a promotional banner and it involves significantly less Ben Affleck…
Read MoreHelp Clients Draw a Crowd With Trade Show Promotions
We spoke with a couple of industry pros about what items distributors should be looking to for their clients’ trade show needs, how they can maximize their impact at these events, and some details about past successes…
Read MoreHUB Promotional Group Acquires Origaudio In Second Acquisition Announced This Week
HUB Promotional Group, Braintree, Mass., announced today the acquisition of Origaudio, Fountain Valley, Calif. HUB Promotional Group is now up to seven suppliers, this deal coming just two days after HUB announced its acquisition of Montreal-based BCG Creations. The Origaudio acquisition is big for HUB. The company is only nine years old, and has already…
Read MoreSweda Adds Teddie McGinley as New Regional Sales Executive for New York
Sweda Company LLC, City of Industry, Calif., has added Teddie McGinley as a new regional sales executive for New York. McGinley joins Sweda with previous industry sales experience at Chocolate Inn/Taylor & Grant, having most recently worked in sales as Northeast regional account manager for Emerald Brand, where she…
Read MoreInstagram Is Beefing Up Its E-Commerce Capabilities
As Instagram nears its Oct. 6 birthday, perhaps its overseers are experiencing the commercial version of the seven-year itch. Though they have a highly popular social networking platform on their hands, with more than 800 million users and over 200 million devotees to its eponymous Stories feature, they know, like every other business should, that…
Read MoreWhat Is Up With Jared Leto’s ’30 Seconds to Mars’ Merchandise?
If we could include emojis in our articles, this one would start with a giant face palm. We want to understand Jared Leto. We want to give him the benefit of the doubt. But when we saw his band’s new merchandise, we concluded we must be living on two different planets. Leto’s band 30 Seconds…
Read MoreThe Baltimore Orioles Wore Braille Uniforms, Gave Away Braille Alphabet Cards for Awesome Promotion
Now that it’s happened, we can’t believe it’s taken this long. In celebration of the 40th anniversary of the National Federation of the Blind moving its headquarters to Baltimore, the Orioles created uniforms with Braille lettering. According to the Washington Post, the Orioles wore the uniforms in a game against the Blue Jays, and Braille…
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