Set to launch its second season on Valentine’s Day, Overwatch League, the competitive esports organization centered on Blizzard Entertainment’s mega-popular video game, will further its reach not only through an increased set of teams but also via a merchandise partnership with Fanatics Inc. Fanatics will produce branded gear and run online stores for the league…
Read MoreBIC Graphic North America Enters Exclusive Partnership With Tervis
BIC Graphic North America announced a new, exclusive partnership with Tervis Tumbler Company. BIC Graphic will launch Tervis items for sale to promotional products distributors beginning in December 2018. The supplier will offer low minimums, 24-hour turnaround times, dedicated service teams and five-business day standard service on Tervis drinkware…
Read MoreOld Navy Reminds Us of Perils of Using Maps in T-shirt Decoration
Promo Marketing is proud to call Philadelphia home, meaning we have long-established knowledge of living in a city with many identifiable neighborhoods. We have yet to see a garment that botches our beloved areas via map depictions, or we might become apoplectic, such is our love for said sections. We cannot say the same for…
Read MoreAfter Slow Start, the Gritty Promos Are Finally Coming
We did a little version of the Gritty happy dance when we heard that the Flyers mascot was finally getting much-deserved commemorative items in the form of three bobbleheads. The National Bobblehead Hall of Fame and Museum has revealed three different Gritty bobbleheads, though the team itself has yet to unveil any additional promos…
Read MoreU.S. Reaches Temporary Trade Agreement With China, Won’t Increase Tariffs to 25%—Yet
At the G-20 summit in Argentina, President Trump and Chinese President Xi Jinping reached an agreement that will put a temporary hold on U.S. plans to increase tariffs on Chinese goods from 10 percent to 25 percent. The two countries will have 90 days from Jan. 1, 2019, to negotiate a long-term agreement…
Read MoreHanesbrands Launches 2018 National Sock Drive
Hanesbrands Inc. announced it is donating 225,000 pairs of socks to organizations fighting homelessness across the U.S. in its ninth year of sponsoring the Hanes National Sock Drive. Hanes is continuing to partner with national agencies…
Read MoreA University’s Plan to Fight Active Shooters: Branded Hockey Pucks
No matter the struggles of our beloved Philadelphia Flyers, the Promo Marketing crew will always melt over all things hockey. That compulsion combined with our enthusiasm for promotional products in an interesting way yesterday, as we learned that Oakland University, as what officials have dubbed a “last resort” against a possible active shooter situation, is…
Read MorePhilly Company Aims for Promo Apparel Sustainability With Removable Logo Patches
Larkshead produces circular logo patches that attach via Velcro to an attachment point on its otherwise blank shirts and hats. A brand can sell or distribute the patches to promote itself, and end-users can swap them out for a different logo patch…
Read MoreTaco Bell’s Holiday Branded Merch Collection Shows How You Target the Instagram Crowd
Years ago, when Taco Bell unveiled the Doritos Locos Taco, we truly didn’t think the fast food chain could ever top it. Then, the company started selling branded merchandise, and we just about lost our heads. It turns out the taco king knows a thing or two about promotional merchandise, and its latest holiday collection proves just that…
Read MoreBIC Graphic Settles KOOZIE Trademark Infringement Matter
BIC Graphic, Clearwater, Fla., recently settled an infringement matter, protecting its KOOZIE trademark, with products distributed through a major global retailer. BIC Graphic actively works to protect the KOOZIE brand, which has its roots in the promotional products industry…
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