Now that I’ve fully immersed myself in the AAF life (aka finally learned the name of the Stallions’ quarterback), I feel that there’s no better time to take a look at the promotional marketing efforts behind the league…
Read MoreAdmittedly, when I first found out about the NBA’s latest jersey venture, I was skeptical. A name-changing NBA jersey that can change a player’s last name and number on demand? Seems just like another way to enable bandwagon fans who don’t want to commit one way or another. But then I thought about my 24th…
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Mike Brugger, president of distributor Fully Promoted, joined the pod to talk franchising, his management journey, creating a killer in-store showroom experience and rebranding from EmbroidMe. Plus, Sean and Brendan discuss presidential campaign merch and that terrifying Philly Steel Furnace story…
Read MoreWhen you’ve pitched everything that exists in promo to your client, and it’s time to bring them something completely new — Custom Products are the answer. Custom solutions take promotional products to the next level by offering unmatched branding impact. They can turn highly functional items like Phone Grips, Power Banks, Wireless Chargers, USB Drives, and more into a striking representation of a company’s logo, product, or mascot to leave a lasting impression on end users. When it comes to Custom, the possibilities are virtually endless and these products are more attainable now than ever. In this webinar you’ll learn about the top industries, product categories, and use cases for custom products.
Read MoreBillie Eilish, the 17-year-old pop phenom famous for hit songs “Ocean Eyes” and “Bellyache,” released a merch line to promote her upcoming album, “When We All Fall Asleep, Where Do We Go.” The limited-edition collection incorporated streetwear styles and kitschy designs that made for a mega-cool finished product…
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Go Promo, West Fargo, N.D., and Green Street Promotions, Hope, N.D., announced that they have merged operations and will continue to operate under their own names. According to the West Fargo Pioneer, the two owners, Casey Glandt (Go Promo) and Casey McCullough (Green Street Promotions) made the decision in order to give themselves better buying…
Read MoreViral marketing has been a major aspect of advertising since internet usage became widespread. Movies and TV shows have been sneaking things onto websites and social media platforms hinting at new releases, often using a product or message that fans aren’t even aware exists yet. This is the case for the first promo items we’ve…
Read MoreNHL commentator Don Cherry has gained notoriety for his outspoken nature, most recently on Saturday when he dubbed the Carolina Hurricanes as a “bunch of jerks” for their on-ice celebrations following each victory. In response, the Hurricanes added a bit of micro-moment comeuppance by issuing “Bunch of Jerks” T-shirts the day after his rebuke…
Read MoreThere’s nothing quite like the Academy Awards. We all pick the movies we liked during the year and cheer them on as if they were our favorite sports team. In the same vein, we have our favorite players (actors) we cheer for, and least favorite players we root against. One thing we can all cheer…
Read MoreLooking for the Ultimate Growth Industry? Cannabis. It’s a complex thing, but it’s a real thing: one that’s fast growing into a full-blown industry. California, Vermont, Alaska, Washington, Colorado, Maine, Massachusetts, Nevada, Oregon—many U.S. states plus the District of Columbia have now legalized recreational marijuana use. As of January 2019, medical use of cannabis is…
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