Over the years, vanity sizing has become a big problem. Depending on where you shop, a size 8 dress from one clothing company is going to fit completely differently than another company’s size 8. This can be a frustrating experience for shoppers looking for a consistent fit, and the experience tends to be even worse…
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Storm Creek, Hastings, Minn., announced that it has promoted Derek Walters as its new director of brand experience. In his new role, Walters will oversee both the marketing communications and customer experience teams at…
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Anyone who spends even a little bit of time on Facebook (so, most of the population) is probably familiar with those weird targeted ads that want you to buy custom T-shirts personalized with your name. Usually they’re in the template of some common phrase or something. For example, I barely use Facebook, but I still…
Read MoreAfter six months of riveting regular season action, the NHL is preparing for the best time of the year—namely, the two-month quest to lift Lord Stanley’s Cup. It’s time for the playoffs, folks! Sixteen teams are vying for the coveted proof of undeniable determination and might, and many clubs are heightening their fan bases’ fascination…
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BIC Graphic North America, Clearwater, Fla., announced a new partnership agreement with Peerless Umbrella. Peerless is a leader in umbrella technology and the largest umbrella company in the promotional products industry. They are well-recognized and have earned the honor of Distributor Choice Best Umbrella Company by their customers for 13 years in a row. “We…
Read MoreIn a recent meeting with Executive Apparel Account Reps it became apparent that some distributors and many buyers lack a clear understanding of the custom apparel production process. Our team put a planning outline together to demystify the production process and eliminate unnecessary stress for everyone. Using the tips that follow distributors and their customers…
Read MoreInfluence Quality Perceptions With the Right Blend of Handmade and Professional-Grade You’ve spent years working on your brews, plus countless hours of thought—maybe you’ve stopped counting the dollars, too. Now it’s time to take your dream to market, and you’re thinking about packaging. You may even have a label design in mind, or in hand. But don’t pull that tab…
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Company stores or exclusive giveaway events are awesome ways for employees to show off company pride and get a few freebies (or at least heavily discounted items) in the process. We saw how much demand there was for Tesla merchandise when one of the branches set up a pop-up shop for workers. But what happens…
Read MoreThe Nebraska Tourism Commission, looking to spread word of its state’s wonders, is doing so through an unusual hook: a slogan that declares, “Honestly, It’s Not for Everyone.” Like any good tourism board, the state wants to put that slogan (and others) on various promotional products. But it needed the State Legislature’s 40-0 vote to do so…
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American Solutions for Business, Glenwood, Minn., recently donated three desktop computers and six monitors to the Lakes Area Humane Society help create another work station for an additional office and provide backup equipment for future growth or technical issues. “This helps us out tremendously,” said Lauren Wensmann, Lakes Area Humane Society shelter manager. “We can…
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