IMAGEN Brands, Mason, Ohio, announced the addition of Lisa Brooks as vice president of marketing. Brooks comes to IMAGEN Brands from outside the promotional products industry, holding leadership roles in consumer packaged and durable goods organizations representing home fragrance, stationary, art and crafts, baby gear, and adult beverage categories.…
Read MoreA BBQ food truck is making national news this week, and it’s all because of T-shirts. According to CNN, a food truck in Kentucky is selling shirts that say, “I support LGBTQ.” On the surface, that seems like a positive message, but the text below that shifts focus. The entire shirt reads, “I support LGBTQ…
Read MoreSustainable apparel is nothing new, but in 2019 the sector has seemingly undergone tremendous growth. From a green-apparel subscription box that is attracting a ton of followers to sustainable apparel at PPAI Expo 2019, tons of apparel companies are getting in on the movement. This week was no different, with a number of sustainable apparel announcements making headlines…
Read MoreU.S. Customs and Border Protection announced Tuesday that it collected $11.7 million in phony team rings last month, with the fakes infringing on four athletic teams’ trademarks. The imitations included championship rings of the last two Super Bowl victors…
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HanesBrands’ commitment to be an international leader in energy management and eco-friendly business operations has earned the company its 10th consecutive U.S. Environmental Protection Agency Energy Star Sustained Excellence/Partner of the Year award for continued success in energy conservation, carbon emissions reduction and environmental sustainability. Hanes was recognized by the EPA for its 2018 environmental…
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Forever 21 and Pepsi have teamed up for an exclusive line that features Australian DJ, Alison Wonderland. The collection includes tons of crop tops, biker shorts, socks, a beach towel and more!
Read MoreWhen Patagonia announced earlier this month that it would cease selling certain co-branded vests, the brand unintentionally created a major second-hand surge in the marketplace. The company said it will no longer provide corporate apparel to certain financial companies (in addition to an already lengthy…
Read MoreScooters—once thought of as the forgotten child in the bicycle and skateboard family that only had a place in the hearts of children and Google employees traveling throughout the office in a display of high tech whimsy—have grown up. Like any evolution or maturation, the scooter is a far cry from the simple, rattly, metal…
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Twitter is one of the top social media platforms based on active users. While not all 326 million of them are going to be relevant to your business, the numbers put into context the kind of reach and impact Twitter can have for businesses…
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I’m not suggesting you need to learn a foreign language. What I am referring to is learning your client’s vocabulary tendencies and professional lingo to better understand their mindset, along with their industry pitfalls and challenges as promo buyers. Doing so will open the door to more opportunity. Let’s be real: Sales is predominately a…
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