The Legacy Group, West River, Md., announced the addition of The Brandit Agency, Vero Beach, Fla., as its newest distributor partner. With the acquisition, The Legacy Buying Group represents more than $260 million of buying power in the promotional marketing arena. The Brandit Agency was started in 2009 with a small group of like-minded business…
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You probably remember the scene in “Spaceballs” where Mel Brooks’ character tells us that “it’s all about the merchandising!” What you might not know is that, ironically, all of that merchandise never saw the light of day, thanks to an agreement Brooks made with George Lucas.
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PromoCorner and Promo Marketing have combined to create the preeminent distributor one-day workshop designed to inspire, inform and innovate. Kicking off in San Diego, Calif., on Sept. 16, 2019, PromoMBA aims to be the educational bridge for distributors seeking to implement tactical, actionable and measurable tools that will immediately accelerate sales growth and positively impact profitability…
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I know, I know—it’s almost the long holiday weekend, and you’re pretty much already tuned out and on vacation. But, I urge you to read just one more bit of work-related content, because this week’s Fave 5 is a treat. Keep reading for the promos that struck my fancy this week. 1. Kid Cudi x…
Read MoreSummer should involve a number of ways to kick back and brush aside thoughts of all of the responsibilities that can weigh heavily on our hearts and minds. Some folks require fancy getaways as parts of their brain breaks, while others are just content to call on comforting furniture to help put everything into perspective.…
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When we think of 4th of July, we typically think of red, white and blue. But, for Old Navy’s recent campaign, the retailer is going all in on purple looks for Independence Day. According to Fortune, the company has created a digital Purple 4th pop-up shop “with all the purple items Americans need to celebrate belonging.” It’s already a huge success…
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Uniqlo released its latest Pokemon T-shirt collection, which features designs submitted by fans as part of a contest. According to comicbook.com, the shirts sold out in a matter of days, so we had to see what the fuss was all about. We perused the collection and picked our favorites…
Read MoreAs the London Series between the Boston Red Sox and New York Yankees approached, we found ourselves disappointed when we did not come across any compelling promotional products to tout the occasion. All hope was not lost from a branding perspective, though, thanks to the teams competing and a little royal intervention. Prince Harry and…
Read MoreIf you’ve been anywhere on the internet today, you’ve likely seen that Nike is pulling a new July 4 shoe design after Colin Kaepernick pointed out that some people might find the “Betsy Ross Flag” design offensive. Reaction from both sides of the political spectrum has been, predictably, intense, but it’s a good excuse to revisit the debate over how the American flag is used in branding…
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Proforma’s Vera Muzzillo, CEO; and Stan Maxwell, chief strategy officer, have been named as Suncoast Developers Guild board members. Muzzillo has been named to the Board of Directors, with Maxwell holding a seat on the Board of Advisors. “Both Vera and Stan were hand-selected due to their demonstrated expertise and strong leadership in technology,” said…
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