Athletes are superstitious. Michael Jordan used to wear mesh UNC shorts under his Bulls shorts (and put a few bucks on the game), and Jason Giambi wore, uh, significantly less fabric under his pants. Wade Boggs ate chicken before every game (and possibly drank a ton of beer), and took batting practice and sprints at…
Read MoreGrossman Marketing Group’s Ben Grossman on SwagCycle, Promo’s Coolest New Service for Brands
Ben Grossman of Grossman Marketing Group joined the show to talk about SwagCycle, a new sustainability program we’re honestly pretty excited about. Ben told us how it went from idea to reality and gave us some real-life examples of big-name brands that have already participated. Plus, Sean and Brendan discuss a new merch-selling feature from Facebook and issue an important alien-related correction…
Read MoreDear Entertainment Brands: Enough With the Spoilers on Merchandise, Please
Spoiler alert! Today we’re going to look into how promotional products and merchandise can accidentally (maybe) spoil details in movies, video games and more. Yes, most of the time these are tiny details of little to no consequence, but with the abundance of marketing for movies nowadays, there’s bound to be something that slips through…
Read MoreLet’s Take a Look at the New Yahoo Logo and Branding
When we think of the modifications that companies implement to excel, the temptation might be to concentrate only on changes they make to their personnel and product lines. However, a branding alteration can prove a big boost to business, and the new Yahoo logo is looking to do that for an entity that has fallen on hard times this decade…
Read MoreOrbus Introduces New Zoom Flex Billboard and Zoom Flex Tent
Orbus Exhibit and Display Group, Woodridge, Ill., released two new outdoor products, the Zoom Flex billboard and the Zoom Flex Tent. The Zoom Flex Billboard, available with single-color or double-sided graphics, is a durable, attention-grabbing display that that moves with the wind and comes with sturdy base plates for stabilization. The Zoom Flex Tent is…
Read MoreCheck Out Taco Bell’s Sauce Packet Halloween Costumes
Now that fall has arrived, everyone’s rewiring their brains to enjoy the season’s staples, including pumpkin spice everything, playoff baseball and Halloween. With only 38 days remaining until tricks and treats enjoy the limelight, Taco Bell has come up with a scary good concept by issuing costumes that take their inspiration from the company’s quartet of sauce packets…
Read MoreChocolate Bar or Power Bank? How We Made 3 Non-Food Products Look Real Enough to Eat
It’s sometimes difficult to be creative given product limitations. At Spector & Co., we believe that what makes something creative is how effectively you use that space between the bare minimum and the absolute max to allow your idea to come to life. We decided to exercise this thought with three different products. The theme?…
Read MoreGoodbye, Hannah Abrams! Our Favorite Stories From Our Departing Senior Editor
Readers, today is a somber day in the Promo Marketing office, because it’s the final day here for our dear friend and colleague Hannah Abrams. Hannah has been a vital part of our team for years,…
Read MoreRoyal Apparel Launches New Website, Enterprise Resource Planning System
Royal Apparel, Hauppauge, N.Y., is launching new B2B and B2C websites with an enterprise resource planning system. This has been in development for more than a year, fostering excitement for the debut. Key enhancements have been added to the user experience—increased speed of the site, improved images and ease of downloads, filtered navigation, feature selection…
Read MoreSearch Party: What to Know About SEO for Promo Businesses
Search Engine Optimization, or SEO, is nothing new. It’s a strategy businesses have actively employed for years to rank their web pages higher than their competitors in order to generate new leads and sales opportunities. These days, it’s a necessary component to any digital framework, promotional companies included. So, whether you’re ready to graduate to…
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