Stran & Company Inc., a privately-held leading provider of comprehensive branding and incentive solutions doing business under the name Stran Promotional Solutions, and Long Blockchain Corp., today announced they have entered into a non-binding letter of intent to merge their businesses. Founded in 1994, Stran has grown to become a premiere distributor of branded merchandise…
Read MoreHUB Promotional Group Lands Multi-Line Representative Evan Maguire to Assist with Three Brands
HUB Promotional Group announced that Evan Maguire will represent its Hub Pen, Beacon Promotions and Origaudio Promo brands in Utah, Arizona and Colorado. The multi-line representative will be taking over the territories owing to the upcoming retirement of industry veteran Marc Sabin…
Read MoreContent Marketing for Promo Businesses: Questions and Answers to Get You Started
Content marketing is inexpensive, but when done well, it’s a great way for promo businesses to gain exposure. We asked our supplier and distributor marketing experts for answers to some common content marketing questions. Hopefully, you can use them to get started (or get better) at content marketing for your own business…
Read MorePromoMBA Workshop Recap, Part 1: The Art of Getting More Sh#t Done
If you caught our San Diego Power Meeting recap, then you probably read our short review of the PromoMBA workshop. But we thought it deserved a more in-depth recap. So, over three parts, we’ll be breaking down some of the sessions in greater detail for those who weren’t able to make it. Here’s part one…
Read MoreThe Golden Rule(s): 4 Keys to Five-Star Customer Service
We talked to Jeff Bourland, owner of Proforma Southwest, to find out what works when it comes to managing sometimes demanding customers, turning challenges into successful sales, and customer service do’s and don’ts. Bourland has been in the industry for more than 20 years, so it’s safe to say he knows a thing or two about good customer service…
Read MoreProforma Affiliate Owners Win $12 Million E-commerce Contract
Cleveland-based distributor Proforma recently announced that affiliate owners Kristen Scotto and Rick Royall won a three-year, $12 million contract with one of the nation’s largest automotive tire marketers…
Read MoreHow Well Can People Draw Famous Brand Logos From Memory: Europe Edition
A test from Adler Business Gifts showed that many of the 100 subjects struggled to recall the composition of 10 well-known brands’ logos when asked to draw them from memory. We don’t know what’s more impressive: the good ones or the bad ones!…
Read MoreMiller Lite Wants People to Unfollow It on Social Media
Throughout its 46-year history, Miller Lite has come up with some interesting means to advertise, and with social media being all the buzz, one would think that 2019 could be a watershed year for the company through various platforms. It could very well end up being so, but not in the way that we would…
Read MoreOur 5 Favorite Promotional Products of the Week: Dean Lewis Tour Merch, Publix ‘Fresh Goods’ Merch and Breaking T’s Houston Astros T-shirts
What’s going on, everyone? This week we’re bringing you five more of our favorite products, but to be completely honest, it was hard to pick only five. There’s just so many! Are you ready to dive in? Let’s go!
Read MoreUnder Armour Sues Clothing Company Over Knockoff Apparel, Logo
While the major news coming from Under Armour is that Kevin Plank will vacate his CEO role on New Year’s Day, the company is getting even more public attention through a lawsuit against a clothing company. In going after Ageas Inc. for its Hotsuit apparel, Under Armour is claiming that a “copycat logo” and the…
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