Nike is joining the ranks of companies looking to eliminate waste in their production processes. And, as Nike tends to do with all of its projects, it’s going big with it. Through its Move to Zero campaign, Nike’s end-goal is zero carbon and zero waste. The company outlined how it plans to do this in five steps…
Read More
Cap America Inc., Fredericktown, Mo., announced the recent promotion of Curt Carr to chief financial officer, effective immediately. Carr, who joined the company in September 2019 in the role of vice president of finance, has been responsible for all accounting functions and has made significant contributions to the organization.…
Read More
For the fried chicken enthusiast who also wants to wear minimal footwear, the KFC x Crocs collaboration has shoes that will have everyone asking where they came from and, more importantly, “What’s that smell?” That’s right. They smell like chicken…
Read MoreFollowing multiple observations from fans that the “S” and “D” in the team’s mashup logo combine to resemble a swastika, the San Diego Padres are all but abandoning their new spring training hats and will go forward with a different design…
Read More
Bella+Canvas, Los Angeles, launched FAM 2.0, the second iteration of content for its online course, Fashion Apparel Masterclass (FAM). FAM 2.0 includes video lessons on three new relevant topics, along with interactions, downloadable resources and customer-ready selling tools. “The promotional industry is constantly changing,” said Summer Barry, creative and marketing director for Bella+Canvas. “Which is…
Read More
There’s nothing better than getting sent a personalized box of cookies or cupcakes, especially when they’re customized with your brand or logo. A company called Print Cakes totally gets that, and has teamed up with Aircards to create the world’s first app-less augmented reality cupcakes…
Read More
After the successful relaunch of Hub Pen as “Hub” in September 2019, the company’s marketing services team went to work remaking Hub Promotional Group as HPG. “There was a lot of confusion in the market about the difference between Hub the pen company and Hub Promotional Group, the parent company,” said Jason Lucash, senior vice…
Read MoreMinnesota Golden Gophers fans were puzzled to see a onesie with the school colors and logo, but with “Minnesota Badgers” written on the front. The Badger, of course, is the mascot for the University of Wisconsin, one of Minnesota’s chief rivals…
Read More
You don’t need a date for Valentine’s Day to fall in love with promotional products. That’s something we do every single day of the year. And, thankfully, we have a job that allows us to celebrate with this weekly column. Enjoy this week’s Fave 5, featuring phone wallets, Windows XP lava lamps and whatever a fastnacht is…
Read More
Avocados From Mexico’s Super Bowl ad brought to life a QVC-style home shopping network filled with weird and wonderful merchandise for your avocado. We talked to the good folks at Energy BBDO, the agency behind the campaign, for the behind-the-scenes scoop. Plus, are these really the top 30 most recognizable logos?…
Read More
