Businesses are looking to keep evolving, and Sonic recently added its name to the list of brands that freshened up their image. Earlier this year, the Oklahoma City-headquartered fast-food company chose a new logo, and complemented it by releasing a merch box fans could buy online. It proved to be a massive hit…
Read More
Crocs are legitimately becoming the hottest company to work with on branded footwear collaborations. Every time something seems like a goof on the surface, you find out it debuted at New York Fashion week or something. This time it’s with Peeps, the adorable little marshmallow confections that populate grocery stores every spring…
Read More
Private equity’s continued and increasing involvement in the promo industry has led to major growth for some companies and uncertainty for others. With private equity a fact of life for promo, we take a look at the pros, cons and gray areas for the industry…
Read MoreNashville has long been an advocate for sharing Southern hospitality. But this week, owing to tornadoes that struck Tennessee’s capital city, it is receiving some assistance through T-shirt companies that are directing proceeds from sales to relief efforts for the stricken communities…
Read More
Happy March, everyone! In Philly, we’ve had a few consecutive days of sunshine and warmer temperatures, so as far as we’re concerned it’s officially spring. Soon, it’ll be time to set the clocks forward and make things official, but until then we’re soaking up some of these clever, funny and inventive promotional products from all over the world. Enjoy!…
Read More
Researchers at Cornell University’s Department of Fiber Science and Apparel Design have created a new machine that deconstructs woven or knit fabric so that old apparel can find new life outside of a landfill. Tasha Lewis, Ph.D., and Anil Netravali, Ph.D, said their creation can help create a “closed-loop system” to turn post-consumer textile waste into products…
Read MorePlenty of opportunities exist for companies to get their messages out there via direct mail, and, interestingly, those businesses can credit an influx of digital marketing approaches for that stability. To dig into direct mail for promo businesses, we talked to four experts from inside and outside the industry…
Read MoreEach year, as International Women’s Day approaches, we look for promotional products that honor the various aims of the occasion. With five days until the celebration, we believe we’ve found this year’s feel-good example: The Girl Scouts’ collaboration with designer Diane von Furstenberg, who used the organization’s trefoil logo for a pair of branded items…
Read MoreFans who attended Kobe and Gianna Bryant’s memorial at the Staples Center took home a “KB” pin, a program and a T-shirt to remember one of the most important sports figures of all time. eBay wants those mementos to stay at home, and has taken steps to ensure that any items from the memorial listed on the site are taken down immediately…
Read More
commonsku, Toronto, recently boosted its team adding two new positions to its growing roster of salespeople. Brandon Samuel is commonsku’s newest account manager, and will focus on creating strategic relationships with distributor customers. Prior to joining commonsku, Samuel spent four years as an account executive with Red Hot Promotions, based out of Newport, Ky. “Brandon’s…
Read More
