AIA Corporation, Appleton, Wis., hosted its second-annual Supplier Summit in Chicago last month, providing attendees with a forum for engaging, educational and collaborative discussion. Thirty-six attendees from AIA’s Platinum MVP and top-12 supplier community joined AIA leadership for the event. AIA CEO Matt Gresge opened the summit with a review of AIA’s 2019 performance, as…
Read MoreLast Friday, the Los Angeles Clippers gave out branded backpacks to every fan at the team’s game against the Denver Nuggets. Each backpack came with a message card from star Kawhi Leonard. “Fill it with food and give to someone who’s hungry, a blanket for someone who’s cold, books for a child who has none,” it said. “Or do your own thing. I get that. Go be great.”…
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Businesses are looking to keep evolving, and Sonic recently added its name to the list of brands that freshened up their image. Earlier this year, the Oklahoma City-headquartered fast-food company chose a new logo, and complemented it by releasing a merch box fans could buy online. It proved to be a massive hit…
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Crocs are legitimately becoming the hottest company to work with on branded footwear collaborations. Every time something seems like a goof on the surface, you find out it debuted at New York Fashion week or something. This time it’s with Peeps, the adorable little marshmallow confections that populate grocery stores every spring…
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Private equity’s continued and increasing involvement in the promo industry has led to major growth for some companies and uncertainty for others. With private equity a fact of life for promo, we take a look at the pros, cons and gray areas for the industry…
Read MoreNashville has long been an advocate for sharing Southern hospitality. But this week, owing to tornadoes that struck Tennessee’s capital city, it is receiving some assistance through T-shirt companies that are directing proceeds from sales to relief efforts for the stricken communities…
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Happy March, everyone! In Philly, we’ve had a few consecutive days of sunshine and warmer temperatures, so as far as we’re concerned it’s officially spring. Soon, it’ll be time to set the clocks forward and make things official, but until then we’re soaking up some of these clever, funny and inventive promotional products from all over the world. Enjoy!…
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Researchers at Cornell University’s Department of Fiber Science and Apparel Design have created a new machine that deconstructs woven or knit fabric so that old apparel can find new life outside of a landfill. Tasha Lewis, Ph.D., and Anil Netravali, Ph.D, said their creation can help create a “closed-loop system” to turn post-consumer textile waste into products…
Read MorePlenty of opportunities exist for companies to get their messages out there via direct mail, and, interestingly, those businesses can credit an influx of digital marketing approaches for that stability. To dig into direct mail for promo businesses, we talked to four experts from inside and outside the industry…
Read MoreEach year, as International Women’s Day approaches, we look for promotional products that honor the various aims of the occasion. With five days until the celebration, we believe we’ve found this year’s feel-good example: The Girl Scouts’ collaboration with designer Diane von Furstenberg, who used the organization’s trefoil logo for a pair of branded items…
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