YouTube Sent Extremely Cool Promo Boxes to Attendees for Virtual Event

For this year’s “Brandcast Delivered” virtual event, the YouTube team leaned into the “delivered” theme by delivering promo boxes for viewers to enjoy the broadcast from home. The personalized packages consisted of three separate sub-boxes labeled “Take,” “Make” and “Bake,” with ingredients for DIY pizzas and various promotional gifts…

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Jared Leto’s Rock Band Is Selling a DIY Tie-Dye Merch Kit

We’re still seeing a surplus of quarantine trends like DIY home projects, recreations of Disney theme-park dishes, and of course, tie-dye clothing. That last trend has made it to popular retail brands like Anthropologie, Urban Outfitters and even band merch, with Jared Leto’s rock band, “Thirty Seconds to Mars,” launching a DIY tie-dye merch kit…

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Music Site Stereogum is Using Old Event Swag to Raise Funds

Stereogum, a popular music site that started in the early 2000s, has been working hard to stay afloat by launching a crowdfunding campaign. Part of it is an album of covers of ‘00s music from artists like The National, Death Cab for Cutie and Mac DeMarco. But, aside from the album, Stereogum is relying on past promotional merchandise to sweeten the deal…

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