Direct-to-garment is a great option for small decorators that outsource screen printing but want to offer something in-house for smaller runs. It’s also a good choice for those who want to use inkjet technology, since it doesn’t have a color limit, a large equipment footprint or setup charges. But there are a few misconceptions about this decoration method…
Read MoreAfter more than 300 positive cases, four deaths and questions over safety protocols in the factory, Los Angeles Apparel’s manufacturing centers have reopened. “After working with our department, [Los Angeles Apparel is] insuring their employees are trained, physically distanced, wearing face coverings and that their facility is following enhanced cleaning regimens,” the department said, according…
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AIA Corporation, Appleton, Wis., is going virtual this year, as the company recently announced that its annual National Sales Meeting will take place online from the comfort and safety of its distributors’ homes. Aptly titled “2020 Reimagined,” AIA quickly adjusted its plans in light of COVID-19 to ensure its owner community still has access to…
Read MoreWith a pandemic and no baseball in the ballparks, Minor League Baseball’s record 2019 merch sales are guaranteed to drop for 2020. But if there’s one thing we know about Minor League teams, it’s that their marketing is creative as all get out. And teams are coming up with ways to move merchandise as best they can…
Read MoreOn Taylor Swift’s surprise new full-length album, released last week, there’s a song called “cardigan.” Swift just so happens to have a brand new branded cardigan available at her merch store. She also happens to wear this exact cardigan toward the end of the music video for the song “cardigan,” which already has more than 29 million views on YouTube…
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Baseball is back! But, one thing looks a little different. No, it’s not the DH in the National League. It’s the fact that the stadiums are empty. But that shouldn’t stop us from celebrating some fun stadium giveaways from the past. MLB.com has a helpful rundown of the weirdest ones, and around here, “weird” usually means “best”…
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The folks in charge of Starbucks Korea’s summer rewards program, which includes a branded suitcase and folding chair, might not have expected to see lines out the door at Starbucks with customers drinking as much as possible as quickly as possible to make sure they get the rewards. But that’s what happened…
Read More“Normal life” (whatever that may mean to you) as we know it has changed, forever, or at least the foreseeable future. Think back to only a few months ago when you could gather with friends and family for memorable parties, tailgate and cheer on your favorite college football team, or simply…
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What to know about finding a decorating partner, adding in-house decoration and more
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Overture Promotions, the distributor based in Waukegan, Ill., was named to the Women Presidents’ Organization’s 50 Fastest-Growing Women-Owned/Led Companies list for 2020. To qualify, companies must have annual sales revenues of at least $500,000. Overture ranked No. 38 on the list with 73.5 percent sales growth from 2017 to 2019…
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