Everyone loves samples! This comes as no surprise, but it relates a lot more to the promotional products industry than one might imagine. A sample can provide the customer with a multi-sensory experience that will have them begging for more! This makes sense at face value. Your end-buyer can visualize the packaging, feel the product…
Read MoreHow DiscountMugs’ Donated Promo Products Are Helping South Florida Small Businesses Stay Open
The promo industry is uniquely positioned to assist small businesses by donating products and services that can help attract customers and generate funds. It’s a long-term solution, too, and it gives small businesses one fewer thing to worry about right now. Here’s how a few South Florida businesses used donated promos from DiscountMugs…
Read MorePPAI Goes All-Virtual For 2021 Expo, Rebrands as ‘Expo Direct-2-You’
The 2021 PPAI Expo will officially be all-virtual after the organization deemed it unsafe to host an in person event of that size during the COVID-19 pandemic. This past summer, PPAI chose not to hold Expo East in Atlantic City, N.J., as the facility was being used in case the area needed more hospital beds…
Read MoreOkCupid’s Merch-Heavy #VILF Promo Campaign Wants You to Be the Sexiest Voter You Can Be
OkCupid, one of the many dating services available today, is trying to bring some romance to the civic duty of voting in the 2020 election. It’s doing that by introducing a full line of merchandise like bags, lawn signs and T-shirts that say “Be a #VILF,” which, of course stands for, “Voter I’d Like to…” well, you know…
Read MoreAmazon to Buy $400M in Kornit Digital Printing Equipment, Open New Merch by Amazon Facility
Amazon is set to significantly expand its digital and on-demand printing capabilities with a commitment to buy $400 million in digital printing products from Kornit. Separately, Amazon plans to open a new Merch by Amazon facility in Phoenix as the company’s e-commerce sales soar…
Read MoreDisney to Sell Star Wars: Galaxy’s Edge Merchandise ‘Off-Planet’ for the First Time
Part of the appeal of Disney’s Star Wars: Galaxy’s Edge theme park was the fact that all of the merchandise was exclusive. You couldn’t get it unless you ventured a long time ago in a galaxy far, far away. (OK, it’s just in Florida, but still.) Yes, the merchandise isn’t the whole reason people go.…
Read MoreProforma Q4 Kickoff Event Provides Momentum Motivation for Business Success
Proforma, Cleveland, recently held its PROmentum Q4 Kickoff Event to provide Proforma owners, sales reps and team members with the momentum and motivation to head into the fourth quarter poised for success. The meeting, which was held virtually on Sept. 15-16, was attended by more than 600 members of the Proforma family. Kicking off PROmentum…
Read MoreThe Phillies Will Send You Promo Items If Your Cardboard Cutout Gets Hit With a Home Run
Like many MLB teams, the Phillies are filling seats with cardboard cutouts of fans in the absence of live ones. In a fun way to show love for the real fans, they’re sending tickets and a promo gift package to anyone whose cutout gets hit by a home run ball…
Read MoreLeBron James Introduces ‘More Than a Vote’ Branded Apparel Line to Benefit Social Activism Group
LeBron James is encouraging people to vote in this year’s election as part of his “More Than a Vote” organization. He’s introduced a full line of merchandise, too, which directly benefits a social activism organization dating back to the 1960s.
Read MoreWhat Walmart’s Second Try at Private Label Apparel Tells Us About Consumer Apparel Trends
Walmart’s new private label apparel collection includes items for men and women. But after seeing other big-name retailers, like Amazon, try private label apparel lines to uninspiring results, it leads to some questions about apparel trends and what consumers are actually looking for in their apparel…
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