E-sports are becoming a huge market for branded merchandise. And now, a rule change within the Overwatch League has allowed teams to source their own promotional apparel and products. Previously, the Overwatch League and its teams were bound by contract to Fanatics. This was pretty big news, considering Fanatics had only dealt with “traditional sports,”…
Read MorePRINTING United Alliance Supports National Association of Manufacturers and The Manufacturing Institute’s This is Our Shot Campaign Against COVID-19
PRINTING United Alliance today voiced its support for the National Association of Manufacturers (NAM) and The Manufacturing Institute’s campaign called “This is Our Shot,” which includes NAM’s first public service announcement, “I Love Frank.” The campaign showcases why manufacturers are rolling up their sleeves to get a COVID-19 vaccine—to protect their family, coworkers and the…
Read MoreTide Introduced ‘Jason Alexander Hoodie’ for Its Super Bowl Ad, Opening the Door for Viral Merchandise Frenzy
Tide is airing a commercial during the Super Bowl where a kid refuses to wash his “Jason Alexander Hoodie,” which goes through the ringer during its lifetime. The internet masses are already asking if they can buy one for real, and Tide might be missing out on a big opportunity for merchandise sales…
Read MoreSanMar and WonderWink Partner to Offer Health Care Apparel
SanMar, Issaquah, Wash., announced a new partnership with WonderWink to offer health care scrubs as part of SanMar’s expansive product offering. The partnership marks SanMar’s entrance to the health care apparel space, combining the company’s extensive distribution network and industry expertise with WonderWink’s innovative design, product quality and fashionable styling. With a passion for corporate…
Read MoreOur 5 Favorite Promotional Products of the Week: Tony Hawk’s ‘Wheel of Fortune’ Swag and More
It hasn’t stopped snowing in Philadelphia for about three days. In between snowing and salting our sidewalks, we’ve been cozying up inside and checking out some fun promotional products for this week’s edition of the Fav 5. Take a few minutes for a “mental snow break” and give them a look…
Read MoreSelling Both Print and Promotional Products: Why It’s Necessary in 2021—and How to Do It Right
Are you a promo distributor or a print distributor? Or, are you a print and promo distributor? There was a time when these were two different paths—two different industries even. That’s not the case anymore, and especially after a grueling 2020, selling both print and promotional products is necessary for growth…
Read MoreHALO Names Supplier of the Year, Supplier Rep of the Year
HALO Branded Solutions, Sterling, Ill., announced its Supplier of the Year and Supplier Representative of the Year at the company’s Virtual Awards Gala. The recognition was based on company-wide voting by members of HALO’s sales and support teams. SanMar earned the title of Supplier of the Year for 2020…
Read MoreCharles River Apparel Welcomes Alice Lau-King as VP of Supply Chain
Charles River Apparel, Sharon, Mass., has welcomed Alice Lau-King as its vice president of supply chain. Lau-King joins Charles River Apparel with more than 20 years of experience in the apparel industry. She will be responsible for leading design, production, quality and compliance to ensure continued excellence in product…
Read MoreLady Gaga Launched Branded Oreos to Promote Her Latest Record and People Are Going Nuts
What is it about promotional Oreos that just makes everyone go … dare we say … Gaga? (You’ll laugh in a second.) First it was Supreme dropping branded Oreos. Those sold out immediately, which is no surprise for Supreme. Now, Lady Gaga launched branded “Chromatica” Oreos, and those are impossible to find, too…
Read MoreA Diverse Perspective From Roy Gluckman: Diversity, Equity and Inclusion in Promo
Roy Gluckman will begin facilitating a series on diversity, equity and inclusion hosted by AIM Smarter and open to everyone starting on Feb. 9. Open to anyone, this series is meant to educate, inspire and ignite conversations around the important topics associated with diversity…
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