After rocking a T-shirt from NYC restaurant Russ & Daughters on social media last year, actor Jake Gyllenhaal is again partnering with the restaurant to celebrate their lox. This time, he helped design a hoodie that will raise money for New York theater actors unable to work during the pandemic…
Read MoreHow an English Soccer Team Is Using Augmented Reality on Its New Jerseys
With augmented reality technology, an ad is more than an ad. In this case, a shirt is much more than a shirt. This shirt in particular is the official jersey for English Premier League team Southampton F.C., which is using AR technology to give fans more than just a way to rep their favorite team…
Read MoreBalenciaga’s PlayStation 5 Apparel Costs More Than the Actual Console
It’s been darn near impossible to find a PlayStation 5 for sale. Gamers have also noticed that the consoles are getting more expensive due to their power and output. A PS5 with a disc drive will cost you $499—but that’s still less than a PS5 co-branded Balenciaga shirt…
Read MoreOur 5 Favorite Promotional Products of the Week: Sixers Swag, Giant Bags and More
There’s nothing like a long weekend to grease the wheels and get the content machine purring again. It also gave us a little bit of extra time to scope out some fun promotional products for this week’s edition of the Fav 5. So, hang onto your (promotional) hats and check out some of this week’s picks…
Read MoreFinding Room for Creative Promotions in the Health Care Market
Just because something like health care is rooted in science doesn’t mean there isn’t room for creativity. When your clients are in health care or other human services, it’s possible to find ways to get creative with your promotional and print offerings, and combinations of the two…
Read MoreHow a Fully Promoted Franchisee Handled a Cardigan Embroidery Spec Sample for a Very Famous Pop Star
Last year, a Fully Promoted franchisee earned a high-profile project doing an embroidery spec sample for one of the biggest pop stars on the planet. The finished product was featured in a hit music video, a financial commercial and the artist’s merch store. Here’s how the project came together…
Read MoreOlivia Rodrigo Sent a Fully-Branded ‘Sour’ Promo Kit to Famous Friends
To celebrate the release of her debut album “Sour,” Olivia Rodrigo sent some famous friends a branded promo kit, which included apparel, candy, a notebook, bumper stickers and more. It’s a pretty smart way to market an album—if you have Kim Kardashian’s address, that is…
Read MoreThe Reusable Fast Food Packaging Wave Is Growing
Burger King recently launched a reusable packaging program where customers could use and return sandwich containers and cups. Starbucks followed suit, announcing a reuse and recycling program for cups in some locations. McDonald’s and, most recently, Tim Hortons have undertaken similar initiatives…
Read MoreMary Jo Tomasini, MAS+, Named PPAI 2021 Woman of Achievement
PPAI announced its 2021 Woman of Achievement recipient—Mary Jo Tomasini, MAS+, CEO and founder of CE Competitive Edge LLC, based in Stevensville, Mich. The PPAI Woman of Achievement award recognizes an individual who has led the way in the advancement of women in the industry, exhibited outstanding…
Read More6 Promotional Product Ideas for the Bars and Restaurants Market
The pandemic has changed the way bars and restaurants do business. Yes, they’ll need employee uniforms, menus and bottle openers just like before. But they’ll also need to-go containers for curbside customers and mask accessories for staff. Here are a few ideas for this new, hybrid operating environment…
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