One way to stand out in the competitive industry is to use products that come from a premium brand for your promotional campaign.
Read MoreHow and When to Use Premium Brands In Your Promotions
Is Your Company Excluding Potential Customers?
While some might choose to look the other way in the presence of, in this case, racism or sexism (consider that discrimination based on age, cultural heritage, sexual preference, and disability can also occur), the act of excluding a person as a potential customer is not only bad for society, it’s bad for business.
Read MoreThe Power of Customer Service and Clear Communication
There are two powerful elements that set successful businesses apart from the rest — exceptional customer service and clear communication.
Read MoreExecutive Perspectives: How Edwards Garment CEO Jose Gomez Sets His Goals
Jose Gomez, CEO of Edwards Garment, shares his goal-setting process, gets honest about staffing challenges, and explains how apparel companies help brands tell meaningful stories.
Read MoreWomen in Print and Promo: Betty Jensen, Director of Customer Operations, Koozie Group
Betty Jensen, director of customer operations for Koozie Group, Clearwater, Florida, details her decades-spanning career in promo, the lessons she’s learned, and the power of teamwork.
Read Morecommonsku + Numo Upcycles Merch from skucon
commonsku and Numo teamed together to “make magic from skucon merch.” Numo’s team of makers then cut and sewed tablecloth into pouches.
Read MoreBDA Appoints Company Veteran as Managing Director of Philippines In-Country Sales Enablement and Operations
Bensussen Deutsch & Associates LLC (BDA), Woodinville, Washington, announced the appointment of Rick Orlowski as as managing director, in-country sales enablement and operations. Bringing more than a decade of experience in progressive leadership roles at BDA, Orlowski takes on the managing director position overseeing all groups in Manila, as well as the opening of the…
Read MoreWomen in Print and Promo: Michelle Dalton, VP of Strategic Partner Development, Proforma
For the 11th year in a row, Print & Promo Marketing is proud to present its annual “Women in Print and Promo” feature. In honor of Women’s History Month — and every month — we are sharing the transformative paths these women have taken to help drive the industry forward. Find out what motivates them,…
Read MoreGildan Activewear Exploring Offers for Potential Sale
Gildan Activewear shared that its board of directors made the decision to put the blank apparel manufacturer up for sale, talking with various bidders.
Read MoreParadise Promotional Products Announces Exciting Partnership with Special Olympics SC Area 6 Pickleball
Paradise Promotional Products announced its newest partnership with Special Olympics South Carolina Area 6 Pickleball.
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