Cincinnati Reds right fielder Nick Castellanos showed up to the All Star Game red carpet rocking a T-shirt with a hand-drawn design by his 7-year-old son, Liam. Now, the Castellanos boys have teamed up with local T-shirt company to produce Liam’s design for Reds fans everywhere, with a portion of proceeds going to charity…
Read MoreRalph Lauren’s U.S. Olympic Team Jackets Feature Built-In Cooling Technology
U.S. Olympic team uniform designer Ralph Lauren has integrated cooling technology into the Opening Ceremony Parade uniform. The new RL Cooling technology was developed specifically for the athletes, and monitors skin temperatures the same way a computer’s cooling device detects heat…
Read More‘The Promo Guy’ Swire Ho on How to Make Yourself a Go-To Promo Expert (and Why You Should)
Swire Ho goes by “The Promo Guy,” part of a carefully crafted online presence that helps position him as the go-to expert for all things promo. Swire joined the show to explain the enormous benefits this approach has had for his business and share some strategies he uses to generate leads and create meaningful business connections online…
Read MoreOur 5 Favorite Promotional Products of the Week: Jurassic Park Sneakers, Godzilla Hawaiian Shirts and More
Thanks to wildfires in Canada, our home city of Philadelphia is currently blanketed in haze. Still, a little haze can’t obstruct our view of promotional products around the world, right? Right. This week, our collection includes Jurassic Park-themed sneakers, Godzilla-themed Hawaiian shirts and more…
Read More5 Overpowered Marketing Strategies Your Competitors Don’t Want You to Know
What marketing strategies are most effective that you can begin implementing today? There are five simple ones that pop up again and again throughout the custom printing industry—these are time-tested ways to reach customers that build legitimacy and boost awareness, driving clientele back to your business…
Read MoreGolden Globes Voters Barred From Receiving Promo Products From Movie Studios
The Hollywood Foreign Press Association membership voted last week on new bylaws that bar “studios, publicists, actors, directors or others associated with motion pictures and television programs” from sending promotional materials to Golden Globes voters. That includes promotional products…
Read MoreMaple Ridge Farms Expands Team With Four Hires
Maple Ridge Farms, Mosinee, Wis., announced an expansion of its full-time team. Joining the supplier are Krista Polka, sales; Mikelti Metropulos, sales; Cheri Dassow, customer service; and Julia Schultz, creative services…
Read MoreHow Travis Scott Is Using Branded Merchandise and Uber Eats to Market His Cacti Beverage Brand
Travis Scott is once again partnering with a food brand, this time tying in his Cacti hard seltzer brand with the Uber Eats platform. Uber Eats customers in Chicago, D.C., Miami, Orlando and Tampa can purchase Cacti beverages this week with the opportunity to win exclusive branded merchandise…
Read MoreOne Way to Handle Supply Chain Issues With Clients? Brutal Honesty
“Your third option is you don’t get your beach towels in time for your event.” That’s a phrase none of our clients want to hear. Nor a phrase any of us wants to say. But supply shortages are everywhere. And it’s not just promo. What’s the best way to manage clients successfully through this season?…
Read MoreFacilis Cares Initiative Raises More Than $12,000 for Nashville Youth
The two organizations benefiting from the initiative are both dedicated to children in the Nashville community. The Gabe’s Chemo Duck program supports children and families living with cancer, while the United Way of Greater Nashville’s Stuff the Bus program provides essential school supplies to students in need…
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