Fanatics will become the official e-commerce partner of the Olympics. The deal covers online merchandise sales for all Olympic games up to and including the 2028 Summer Games in Los Angeles, with the exception of the 2022 Beijing Winter Olympics (due to China’s existing agreement with Alibaba). The deal also includes licensing rights to previous Olympic games…
Read MoreNow more than ever, it is helpful for your clients to better understand the supply chain and the complexities that you navigate for them. It is where you add value. You not only need to pass on those increases, but you also need to protect your traditional margins to better cover your increases in cost of operations. Here are some ways to do that…
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Proforma hosted more than 125 community leaders and volunteers for Lamplighter’s Annual Kickoff Luncheon to benefit the homeless of Tampa Bay. Lamplighters is a 35-year-old organization dedicated to serving Tampa’s homeless children and families in need by engaging in activities to improve their health, education and rehabilitation…
Read MoreWes Anderson’s latest flick, “The French Dispatch,” is finally coming out after some COVID-related delays, and fans can go to Dayglow coffee shop locations in Los Angeles and Chicago for “French Dispatch” pop-up events. When they get there, fans can grab a “French Dispatch” print magazine, drink from special coffee mugs, take home various branded merchandise and more…
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Storm Creek announced its national certification as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC). The WBENC is the nation’s largest third-party certifier of businesses owned and operated by women. The certification is a meticulous process including an in-depth review of the business and site inspection…
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Forward Madison FC is a professional soccer team based in Wisconsin. The team’s logo crest is a pink flamingo. It once sold branded potatoes as merch. Forward Madison’s Conor Caloia and Chase Eagan stopped by to tell us about that, as well as their (excellent) QR code merchandise, their marketing philosophy and more…
Read MoreBefore Peloton went full-on apparel brand earlier this year, the fitness company tested the waters via a partnership with Adidas. Now, Peloton is again drawing on Adidas and one other partner—none other than Beyoncé—as it takes another step toward increasing its branded apparel presence…
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This week’s edition of the Fave 5 is (almost) entirely devoted to Halloween-themed promotional products and branded merchandise, including a trio of fun costumes and a spooky shoe/apparel collection. So grab a handful of fun-size candy bars, sit back and enjoy … if you dare…
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Vantage Apparel announced the addition of Josh Appelbaum as vice president, digital transformation, and a member of the company’s senior leadership team. Appelbaum will be responsible for working cross-functionally to bring strategic insight and operations expertise in branded apparel, on-demand decoration and e-commerce services…
Read MoreTaco Bell wanted to get people excited about its breakfast menu, so it gave out free breakfast burritos and released a collection of branded sleepwear. The line includes men and women’s pajama sets, taco slippers, a burrito blanket, a bath robe, an eye mask and a plush blanket modeled after a Taco Bell sauce packet…
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