Reentry: Why Nothing—Sales, Health, Relationships—Is Ever Truly Lost

That awesome customer you lost isn’t lost forever. The brilliant employee or inspiring manager hasn’t forgotten you. And your terrific health is within grasp. What prevents us from reclaiming what we’ve apparently lost is the lack of a proper reentry plan. Think about it: Perhaps you worked hard to build $1 million in sales and were able to maintain…

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Arby’s French Fry Vodka Is Disgustingly Brilliant Promotional Marketing

Have you ever been drinking a cosmopolitan and thought to yourself, “This is pretty good, but it’d be a lot better if it tasted more like Arby’s spicy curly fries”? The answer is definitely “no,” but regardless, that’s now a thing you can have thanks to Arby’s french fry vodka. And while it might sound gross, the whole thing is actually kind of brilliant…

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Marketing Planning for the New Year

If you’re looking to grow, this is a good time to plan for the new year and change what you can control, starting with your marketing strategy. As you work on your marketing plan for the new year, you might be wondering what things you should be doing now. Based on our experience and the market changes we have seen in the past two years, here’s what we recommend…

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Smoothie King Goes Health-Conscious With Merchandise Rollout

If you’re a company like Smoothie King, whose brand is all about a healthy and active lifestyle, your promotional merchandise has to go with that brand identity. But Smoothie King is still a chain that needs to keep up with the fast pace of branded merchandise rollouts and e-commerce sites. The company did a good job of landing somewhere in the middle…

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Fendi Partners with Make-A-Wish Foundation for Fundraiser T-shirt

Fendi is bringing high fashion and designer looks to the fundraising world by releasing a special-edition children’s T-shirt, with proceeds benefitting Make-A-Wish Foundation International. According to WWD, the shirt will go on sale on Nov. 18, and will price between 140 and 190 euros. Each shirt will be a unisex fit, and depicts the Fendi…

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Darius Rucker’s Apparel Collection is Latest Partnership by NFL, Fanatics

Music star Darius Rucker, formerly of Hootie and the Blowfish and current country sensation, is now adding another achievement to his lifetime of success: a line of officially licensed NFL apparel inspired by his love of music, football and fashion called NFL x Darius Rucker Collection by Fanatics. But, unlike the somewhat unpopular collection that…

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