The line of “illegal merch” features long-sleeve shirts, modeled after motorsport tops, with the MSCHF logo on the collar and upper left-chest. Each shirt also features a logo from one of eight major brands, including Walmart, Amazon and Disney. Fans had to buy the shirt of the brand they thought would first send a cease and desist…
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Proforma announced this week that it set a new monthly sales record of $61 million in sales for December 2021. The company partially credited this milestone to its $20 million investment in technology, which allowed Proforma to open more than 5,000 e-commerce stores in 2021…
Read MoreMost distributors do very little marketing, if any at all. That said, they know they should, but marketing has gotten very complicated. And with so many channels, gurus and contradicting advice, it can be very confusing to know what to do. If that’s you, keep on reading. I’m breaking down the top three marketing tactics you should implement…
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Genumark, the largest Canadian-owned distributor of corporate branded merchandise, has named Mitch Freed its new CEO. Mark Freed, Mitch’s father and Genumark’s former president and CEO, will become the company’s executive chairman. Genumark is wholly owned by the Freed family, with Mark serving as the company’s top executive for 27 years…
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4imprint announced last week that its 2021 full-year sales were up 41% over 2020, bringing the distributor close to its pre-pandemic numbers. The company reported 2021 revenues of $787 million—90% of its pre-pandemic numbers in 2019, which the company said “[demonstrates] a strong recovery over the course of the year”…
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Stran & Company Inc., the distributor based in Quincy, Massachusetts, announced that it has signed a definitive agreement to acquire GAP Promotions LLC (GAP Promo) in an asset purchase transaction. The acquisition is expected to close during the first quarter of 2022, and is subject to customary closing conditions…
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SnugZ USA is putting some “Swagar” in the next marketing pitch with the introduction of an industry-first and exclusive augmented reality (AR) product experience. Swagar allows the user to view and interact with a digital object in the real world through a smartphone or tablet with no apps or additional downloads…
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“Sometimes we must say ‘no,’ but we should do so in a way that doesn’t create roadblocks between the customer and us,” says Shawna Keen, vice president of sales at Juice Marketing. “Instead, we always want to open new avenues of opportunity. Changing how we say ‘no’ has power.”…
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commonsku held its skucon virtual event on Thursday, Jan. 18, and recognized four skummunity award winners. The skummunity awards honor the explorers, rule-breakers, dreamers and innovators in the branded merchandise industry. At the live skucon virtual event, four recipients were recognized for their radical leadership and generosity…
Read MoreIt’s not every day that a branding opportunity is served on a silver platter. But, when it is, you need to take advantage. That’s exactly what Omicron Family Restaurant in West Bend, Wisconsin, did. No one is happy about the highly contagious Omicron variant. But, if your business is already named Omicron, well, that’s an opportunity too good to pass up…
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