Atlantis Headwear and Caps Direct celebrated Earth Day in April by announcing their new licensing partnership, which will bring custom sustainable headwear to North America. Atlantis Headwear will offer 11 styles in a variety of colors as the starting point for customization that represents a wide cross section of its sustainable headwear collection…
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HALO Branded Solutions, Sterling, Illinois, announced the acquisition of BrandVia, San Jose, California. BrandVia will maintain its San Jose staff and presence, expanding HALO’s positive momentum in the global technology market. “BrandVia plays a key role in building the brands of an elite list of major technology clients, including Salesforce, Adobe, LinkedIn and…
Read MoreSeventy-five percent of people never scroll past the first page of search engines. This also applies to buyers of promotional products, many of whom use Google and other search engines to find a vendor. This means that if you want to be in the game, you must appear on page 1 for the right search terms. If you don’t, you are literally invisible to your ideal clients…
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Patrón Tequila is once again using the day synonymous with tequila intake for a branded merchandise drop. Last year, the beverage brand released a line of streetwear. This year, it partnered with designer John Geiger to create a limited edition GF-01 sneaker inspired by the agave fields of Jalisco, Mexico, that make that tequila toast possible…
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Orbus Exhibit & Display Group, the wholesale supplier of visual communications solutions based in Woodridge, Illinois, recently shared that it recycled 80.4% of its total waste in 2021. The announcement came in late April to commemorate Earth Month and Earth Day. The supplier increased the amount of waste it recycled and diverted from landfill 2.7% from 2020…
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Proforma, Cleveland, has developed and released its ProStores University training and e-commerce certification program. This educational series is exclusively available to Proforma owners, and has already gained nearly 4,000 course enrollments. “E-commerce is the future of business transactions, and we are committed to empowering our owners to be the…
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The Magnet Group, Washington, Missouri, announced the promotion of Imelda Alvarez to director of logistics for the company. “Ms. Alvarez has been a tremendous asset on the Castelli team for the last 10 years, and this move will be a great step forward in her career,” said Curtis Grotting, vice president of logistics for The Magnet Group…
Read MoreThe bond between the Red Hot Chili Peppers and the Los Angeles Lakers is strong. The band has written lyrics and songs about the team, and bassist Flea frequently attends games. So, it’s about time the Lake Show repaid the band for its loyalty, eh? Before the end of the regular season, the Lakers created special co-branded T-shirts that celebrated the Chili Peppers’ new album…
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Raining Rose Promos, Cedar Rapids, Iowa, recently announced the hiring of Kym Frese, TAS, to serve as central region account executive. In her new role, Frese serves as the inside sales rep for the central region of the U.S., working closely with Midwest Sales Executive Jon Hicks and Multiline Rep Ben Norris in Texas and the surrounding states…
Read MoreThis time last year, the print and promo industry seemed poised for an explosion of M&A activity as the business fallout from the pandemic became clearer. Did it happen? Plus, recapping the big acquisitions from the last year, predicting where industry M&A will go next, and things to consider if you’re buying or selling…
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