This summer, millions of Americans will fire up their grills. Some will use propane, others charcoal. But a lucky few will do it with [checks notes] Miller Lite Beercoal. Yes, the enterprising beer brand known for its promotional marketing prowess is back at it with Beercoal—charcoal infused with real Miller Lite. The first batch of the limited release sold out…
Read MoreWhy Distributors Should Educate Themselves on Apparel Decorating Techniques
As a promotional products distributor, you’ve likely partnered with several apparel decorators for contract work. As apparel continues to grow in the branded merchandise space, more and more collaboration is happening between the groups. Working with a contract apparel decorator is a great way to build business, but that doesn’t mean a distributor should completely wash their hands of learning the techniques and technology used to embellish garments.
Read MoreArch Promo Group Acquires Drum-Line
Arch Promo Group, Roxana, Illinois, yesterday announced that it has acquired Drum-Line LLC, the supplier of calendars, journals, notebooks and more based in Stuttgart, Arkansas. Drum-Line joins Gemini, TKCups-Sorg’s, ProRose and F&H Ribbon as part of Arch Promo Group. Terms of the sale were not disclosed…
Read MoreThe Promo of the Summer Is This Ball Park Branded Hot Dog Helmet
You know how there’s always an unofficial Song of the Summer—the song with just the right vibes for that specific moment in time? Think Rihanna’s “Umbrella” in 2007 or Robin Thicke’s “Blurred Lines” in 2013. (Man, we’re getting old.) Well, if there was a promo version of the Song of the Summer, it’d be Ball Park’s latest promotional product…
Read MoreSAAGNY Hosts Annual Summer Showcase
Specialty Advertising Association of Greater New York (SAAGNY) hosted its eighth annual Summer Showcase for promotional products distributors and their clients on Tuesday, May 17. Traffic on the show floor was brisk from the time the show opened at 10:30 a.m. until it closed at 3:00 p.m. with over 400 attendees in total at the show…
Read MoreHow to Set Up a Company Store for Your Client
Online stores have become so commonplace, you do not need to be a tech whiz to get started. But you do need to understand your client’s goals and how a store can meet them. Just like the store itself, the most critical work happens on the back end—the parts the customer does not see but which are essential to success…
Read MoreParty Time: The Unconventional Way One Distributor Celebrated Its 30th Birthday (and the Lessons It Learned Along the Way)
Ron Weaver is president and CEO of Apex Advertising, a full-service promotional products marketing agency with annual revenue of $24.6 million, offices in nine states and a team of 65. But on this day in mid-December, it was a trio of kindergarteners running the show. Not that Weaver minded ceding control…
Read MoreUniventure’s Clear EnvyPak Envelopes Get USPS Approval for Wafer Seal Closures
Univenture Inc., Marysville, Ohio, announced that its EnvyPak envelopes have received wafer seal approval for automated letter rates. Now with USPS wafer sealing approval, EnvyPak clear envelopes are compatible with a wider range of printer and mail house automation capabilities. The result is a reduction in postage and…
Read MoreModerne Glass Company Recalls Promo Coffee Mugs for Burn Hazard
Moderne Glass Company and the U.S. Consumer Product Safety Commission have issued a recall for ceramic coffee mugs due to a potential burn hazard. The 15 oz. C-handle mugs can crack or break when hot liquid is added. Moderne Glass received six reports of mugs cracking, though no injuries have been reported…
Read MoreH.I.G. Capital Completes Acquisition of Pixelle Specialty Solutions
H.I.G. Capital, a private equity firm that owns promo supplier Koozie Group, has announced that one of its affiliates has completed the acquisition of Pixelle Specialty Solutions LLC. Pixelle is a producer of specialty substrates for label products, commercial and digital printing, and more…
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