Your website is open for business 24/7, and it must quickly communicate to your ideal client that you understand their needs and wants, that you speak the same language and that they can trust you with their projects. If you’re interested in improving your distributor website, start by identifying what needs to be fixed. Are you making any of these mistakes?…
Read MoreBloody Brilliant: The Red Cross Is Giving Out ‘Shark Week’ Merchandise to Donors in July
To encourage donations of blood throughout July, the Red Cross is partnering with Discovery Channel to give people the opportunity to win an awesome “Shark Week” merchandise package. The merch includes a cruiser bike, a smokeless portable fire pit, a paddle board, a kayak and a $500 gift card. There’s also a special T-shirt for anyone who donates July 21-24…
Read MoreFully Promoted in Cleveland Expands Reach With Acquisition of Garment Specialties
Cristina and Fernando Bertero, owners of the Fully Promoted franchise in the Greater West Cleveland area, have acquired Garment Specialties, a 35-year-old company selling apparel and decorated products. The purchase is expected to double sales and expand the reach of the Cleveland-area franchise location into a new geographic area (Cleveland Southeast) and…
Read MoreBacardi Rum’s ‘Wearable Album’ QR Code Apparel Debuted at Paris Fashion Week
Bacardi has combined a few trends in promotional marketing—QR codes, musician partnerships and streetwear collaborations—to create a clever new apparel campaign. Along with streetwear brand NAHMIAS and producer Boi-1da, Bacardi made a line of apparel that feature QR codes, which people can scan and listen to music by up-and-coming musicians…
Read MoreAriel Galetti Joins BAMKO in Strategic Development Role
Austin, Texas-based Ariel Galletti has joined BAMKO, Los Angeles, in a strategic development role. She comes from Sock Club and was previously at RDP Creative. Galletti will be working directly with Josh White, BAMKO’s senior vice president of strategic growth, and help drive a number of BAMKO’s most high-impact strategic growth initiatives…
Read Morealphabroder | Prime Line Launches Source Abroad Apparel
Prime Line, the hard goods division of Trevose, Pennsylvania-based alphabroder, today announced the launch of Source Abroad Apparel. Source Abroad Apparel will allow customers to achieve a unique look for any industry or vertical. Customers can create an original designed layout, from eight different silhouettes ranging from tees to polos and fleece…
Read MoreHow A24’s New Merch-Centric Membership Program Appeals to Fans
A24, the film distributor behind movies like “Uncut Gems” and “Everything Everywhere All At Once,” recently announced a new membership program, A24 All Access. The program gives members exclusive first-dibs on items like apparel, birthday gifts, and other branded merch for $5 a month, combining the best of subscription services and streetwear brand exclusivity…
Read MoreCanada Introduces Sweeping New Single-Use Plastics Ban
In an effort to curb plastic pollution, the Canadian government has prohibited the manufacture, import, sale and eventual export of six single-use plastic items: checkout bags, cutlery, food service products containing “problematic plastics,” straws and more. The ban on importing will come into effect in December 2022, with the sale prohibition going into effect December 2023…
Read MoreWhy Branded Drinkware Is Now a Must-Have Fashion Accessory (and How to Sell More of It)
When you think “fashion,” you think clothes, right? Popular cuts and materials? Big logos or subtle prints? The world of fashion doesn’t stop at wearables, though. Trends translate over to consumer products and accessories, most notably drinkware. Try telling the TikTok kid who demands the latest water bottle they saw their favorite influencer using that drinkware can’t be trendy…
Read MoreKoozie Group Announces Giveback Program to Benefit United Way
Koozie Group, Clearwater, Florida, announced a partnership with regional United Way chapters in Florida and Minnesota to donate 5% of sales on its writing instrument orders. This cause marketing effort will start July 1, 2022, and is part of Koozie Group’s “Keep It. Give It.” initiative aimed at leaving a positive, lasting impact in the communities in which it operates…
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