The pandemic expedited the growth of the digital retail world, forcing promo distributors and their customers to quickly ramp up their online presence. But to truly stand out in an inundated virtual world of ads, marketing and more, distributors must stay on trend with their headwear offerings in order to achieve the best ROI possible for everyone…
Read MoreNFL Players Can’t Endorse Beer, So Patrick Mahomes Sold ‘Coors Light’ Flashlights (for a Good Cause)
As one of the biggest sports stars on the planet, Patrick Mahomes has all kinds of endorsement deals. But you won’t see the Kansas City Chiefs quarterback promoting beer. That’s because the NFL has (complicated) rules that (mostly) prevent active players from endorsing alcoholic beverage brands. But those rules don’t say anything about flashlights…
Read MoreFinding a Supplier To Meet Your Every Inventory Need
How do decorators ensure they are stocked up on everything from basic T-shirts to hats and more? They work with suppliers, like Delta Apparel, to make sure everything from Ts in every size and color to hats and bags are always ordered, on-hand, and ready to go to create the one-stop shopping experience.
Read MoreCap America Adds Multi-Line Reps for Wisconsin, Illinois
Cap America Inc. announced the additions of two multi-line sales representatives: Chris Yoder of 5Y Marketing and Valerie Spiller of Elite Marketing. 5Y Marketing is a multi-line rep agency that will serve Cap America customers in Wisconsin. Elite Marketing is a multi-line rep agency providing service in the state of Illinois…
Read MoreArch Promo Group Acquires StrombergBrand Umbrellas
Arch Promo Group, Roxana, Illinois, announced that it has acquired Hudson Valley Umbrella Company Inc., dba StrombergBrand Umbrellas, the supplier of custom printed rain umbrellas, patio umbrellas and more. Terms of the sale were not disclosed. The acquisition will expand Arch Promo Group’s offering to the promotional products industry…
Read MoreMerch for Breakout Indie Video Game ‘Stray’ (Where You Play as a Cat) Includes Branded Cat Carrier Backpack
“Stray,” an indie video game where you play as a cat traversing a futuristic city with a robot companion (just go with it), looks like a surprise hit. And Annapurna Interactive, the game’s publisher, came prepared. Alongside the release of “Stray,” the studio launched two pieces of tie-in merch, one of which is a branded cat carrier backpack…
Read MoreDelegate CX Adds Michael Reisbaum, BASI, to Team
Delegate CX (DCX), Dallas, announced that Michael Reisbaum, BASI, has joined the team as vice president of business development. Reisbaum joins DCX following just over four years at Blue Generation, where he oversaw the management of a select group of distributors. Prior to this, he held a number of senior sales and account management positions…
Read MoreWhite Castle Goes ‘Night Castle’ With Glow-in-the-Dark Merch, Special Packaging
You don’t have to be Harold or Kumar to know that White Castle is a popular destination for late night (miniature) burger cravings. And the revered fast food brand is now leaning into that reputation with special “Night Castle” packaging and merchandise that really commits to the late-night theme…
Read More9 Ways to Increase Traffic to Your Website With Social Media
Since the majority of internet traffic is now mobile and the majority of mobile time is spent in-app, social media represents one of the best chances you have at getting views, shares, likes and visits to your distributor website. To help you get maximum visibility and website traffic with social media, these are some simple tactics to try…
Read MoreADG Promo Products Announces New Partnership With Iron Flask
ADG Promo Products is now partnering with drinkware company Iron Flask. This new collaboration makes ADG Promo Products the exclusive decorator for Iron Flask’s range of products. Iron Flask is well known for its stance on sustainability. Its affordable, reusable drinkware helps the environment by reducing plastic waste…
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