NC Custom Adds Shane Allen of Allen Golf Inc.

NC Custom, Hicksville, N.Y., expanded its sales and customer service team with Shane Allen of Allen Golf Inc., representing the British Columbia province. Allen comes to NC Custom building on his five-year experience in the promo industry with supplier Cutter & Buck. His previous background is in logistics in the gas and oil industry…

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Top 5 Google Ads Mistakes Distributors Make and How to Fix Them

While showing up on the first page of Google is crucial for promo distributors, and Google Ads will achieve this much faster than SEO, you can end up wasting hundreds (or thousands) of dollars a month if your campaigns are poorly configured. Here are the most common Google Ads mistakes distributors make and how to fix them…

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HALO Adds Executive Leadership

HALO, Sterling, Illinois, announced the addition of three members to the company’s executive leadership team. Hemant Kumar has joined HALO as executive vice president, chief financial officer. Kumar has extensive global experience working across different industries, geographies and cultures. Most recently, he served as CFO of Sol-Millennium Medical, a…

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How JSTOR Merch Became an Obsession for Academics on the Internet

In 2011, JSTOR, the academic journal site, started selling branded products like T-shirts, hats, stickers and even a “future scholar” onesie after seeing a college student’s JSTOR tattoo, according to Input Magazine. In 2018, JSTOR took its merchandise platform down to find a new vendor. That hiatus was extended by the pandemic. During that break, JSTOR merch became almost mythical online. Now, the merch is back…

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