PromoStandards Adds a New Advisory Board Member Amy Rabideau

PromoStandards announced the addition of a new member to its advisory board—Amy Rabideau, vice president of product at Facilisgroup. Rabideau brings to PromoStandards 24 years of experience in the promotional products industry. Prior to working at Facilisgroup, Rabideau was the senior project director at eXtendTech…

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MTV ‘Merch Masters’ Is a Design Competition for Music Merchandise

Anyone who discounts branded merchandise as cheap junk doesn’t know all of the work that goes into a well-executed product. Apparently, MTV knows how tough it is, and created a “Project Runway”-style show where designers compete to create the flashiest, most memorable and most stylish branded merchandise for musical artists…

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How to Provide Promotional Writing Instruments End-Users Will Love

Yes, sometimes the classics are what people want. But new features that go along with technological advancements keep popping up on items like ballpoint pens. Think stylus tips for smartphone devices, or smoother-gliding ink. Heck, think mechanical pencils! Can you imagine someone from the 1920s seeing that?…

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Metallica and Netflix Release Co-Branded ‘Stranger Things’ Apparel

Netflix and Metallica teamed up for co-branded “Hellfire Club” apparel, referencing a plot point in the latest season of “Stranger Things.” The raglan-style Metallica shirt, which is just a little different than the original Hellfire Club shirt, is available on both Netflix’s store and Metallica’s, along with a T-shirt and a hoodie…

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Goldstar Hires Jaymie Cook, MBA, CAS, as Northwest Regional Manager

Goldstar, San Diego, announced an expansion of its North America sales team by welcoming Jaymie Cook as the Northwest regional sales manager. Cook will assist in sustaining the success of Goldstar by helping distributors experience simplicity. A three-year industry expert and experienced sales manager, Cook will focus on building and expanding partnerships across her territory…

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Stran & Company Launches Expanded Sales and Marketing Initiative

Stran & Company Inc., Quincy, Massachusetts, announced the launch of an expanded sales and marketing strategy. Stran is establishing a dedicated lead generation team comprising experienced industry veterans, as well as increasing its digital marketing to capitalize on the demand for the company’s products and services…

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Why You Should Wait to Buy a QuickBooks Subscription Model

Ask the Accountant… Question: I have QuickBooks Premier 2020. I keep seeing pop-ups from QB asking if I want to upgrade to Premier 2022. Should I do that? Answer: If you purchased your QB Premier 2020 on a one-time basis (instead of a subscription), it will be updated without any additional cost through May 2023.…

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Some Corporate CEOs Are Reconsidering Where Promo Fits in Their Budget

This week, a report in the Wall Street Journal indicated that some CEOs are putting in place cost-saving measures due to recession fears. Some of those decisions could include limiting “corporate swag” and promotional products. One company even named a “swag czar,” whose job is to approve orders for branded products…

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