Recognition strategies align employees to business objectives by reinforcing actions and behaviors that matter most to the company. Recognizing employees in a personal and tangible way solidifies the employees’ emotional connection with company, making them feel supported and appreciated…
Read MoreWhy Experiential Food Gift Giving Should Be On Your Radar
To distributors, it might not seem like the best fit. After all, food has an expiration date. How then will your client remember you? The answer is simple — give them an experience they simply cannot forget. Dawn Pilon, account executive for Chocolate Chocolate, Blaine, Washington, believes one of the biggest mistakes distributors…
Read More2022 Top Suppliers: Staton Corporate & Casual’s Inventory Investment and Family Atmosphere
Check out our conversation with Billie Staton, president of Staton Corporate & Casual, about how robust inventory allowed for double-digit sales growth, and how her company benefits from its family-like atmosphere.
Read MoreOne a Day to Win the Day
Recently I’m noticing a trend when I chat with folks in our industry. In my conversations I always like to hear what people are doing to grow their business. Time spent on business development. I define this as time spent prospecting. Lately what I am hearing is lots of excuses for not doing any business…
Read MoreDenny’s Is Selling a T-shirt Worth $2,000 for $5.99
Denny’s is selling a T-shirt as part of a Black Friday promotion that might only cost $5.99, but is really worth more than $2,000. That’s because it’s a ticket to a free Everyday Value Slam meal every day for a year.
Read MoreCadbury’s Secret Santa Postal Service Displays Are Top-To-Bottom Branding Experiences
Cadbury is bringing back its Postal Service pop-ups for the holiday season, where people can send chocolate to loved ones or donate chocolate bars to those in need. The pop-ups will be all over the UK, and are a great example of effective and detail-oriented experiential marketing.
Read MoreA Vegan Restaurant Partnered with Elton John for Special Packaging
The fast food celebrity meal deal is no longer a rarity. It’s just part of any good restaurant chain’s marketing plans. Landing a big name and reflecting that partnership through special menu items, packaging and promotional products is a way for restaurants to stand out amongst their competition. The competition now is who can get…
Read More2022 Top Suppliers: How Taking a Risk Paid Off for Koozie Group
As part of Print+Promo Marketing’s 2022 Top Suppliers list, we asked some of the top-ranked suppliers about how they managed to continue to grow and bounce back from the pandemic, their thoughts on where the industry stands, their future plans and more. Read on for our conversation with David Klatt, CEO of Koozie Group, the…
Read MoreFive Holiday-Ready Products for a Winter World Cup
This year’s FIFA World Cup takes place over November and December, rather than the summer. Because of that, it makes for a rare opportunity to market the tournament during the holiday season with promotional products. We took a look at five of our favorites.
Read More2022 Top Suppliers: A Snapshot of a Recovering Industry
More than two years removed from the beginning of the COVID-19 pandemic, we’re all pretty sick of hearing terms like “pivoting” and “new normal,” but there’s a reason that those phrases have been thrown around so much. It’s exactly what business owners – and everyone else – had to do. Within the promotional products industry,…
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