With March Madness gone, basketball fans are focusing on another basketball event: the 2017 NBA Playoffs. Whether it’s to watch LeBron go for another ring or the Golden State Warriors’ dream team, fans everywhere are ready for an exciting end to the 2017 NBA season. And, as per usual, all I can focus on are the…
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While Pantone usually dictates the most popular colors of the year, the latest color trend seems to have been crowd-sourced. It seems that millennials are going crazy for a color subsequently dubbed “millennial pink.” This is not your mainstay pink swatch, however. It features tones of peach, blush and salmon, and consumers are flocking to it…
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March Madness is such a magical time. I’m probably only saying that because I’m currently winning my group’s bracket challenge. Either way, we’ve got never-ending games, college rivalries and awesome mascots to hold our attention. What could be better than that? And, when you work in the world of promotional apparel, you tend to pay…
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After numerous inspiring, eye-catching promotions came out of the Women’s March, we knew the International Women’s Day merchandise had a lot to live up to. But, we think it’s safe to say that the promotions were even better than we expected, and we wanted to share our favorites with you. Keep reading for the 11 best…
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There’s nothing worse than spending countless hours brainstorming a new marketing campaign only to have it flop. But thankfully, your clients probably never had a marketing disaster as big as these. Recently, Reddit users put together a list of the worst marketing mistakes of all time, and I’m sharing some of the top ones with you. 1.…
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In an effort to protect Planned Parenthood against proposed defunding, companies are stepping in to create promotional products with proceeds benefiting the nonprofit. Power and Light created a tote bag that went viral, and these Nasty Women T-shirts helped raise more than $100,000 for Planned Parenthood. Now, it seems the fashion world wants in on…
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We know you’re still settling into your post-holiday routine. It seems like just yesterday you were hanging the stockings on the fireplace and singing “Auld Lang Syne.” But like it or not, Valentine’s Day will be here soon, and there’s nothing worse than waiting ’til the last minute to plan for it. If your clients…
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With Amazon preparing to dominate the athletic apparel market, many are wondering if it will live up to the hype. Lately, Amazon has been setting its sights on everything from shipping to cashier-less grocery stores, and there are no signs of stopping. But apparel? Certainly the e-commerce giant can’t disrupt an already over-saturated market, right? Wrong. Let’s…
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It’s hard to believe that Donald Trump’s Inauguration Day is almost here. And while many people are focusing on the actual politics, I always have a different angle. Working in this industry, I know one thing is true—it’s all about the promotions. During the election, I took a look at some of the weirdest political…
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Working in the promo industry, I tend to be hyperaware of the promotional products I encounter in my everyday life. So, when I took a spontaneous trip to New York City for a weekend, I got too excited about a tote bag I saw at a farmers’ market. But, what kind of Promo Marketing writer would…
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