Sarah Hawley is a serial entrepreneur who has founded eight companies since 2009. Hawley’s most recent endeavor is Growmotely, the world’s first platform to connect conscious companies with skilled professionals into long-term remote roles. Here, she talks navigating entrepreneurship, knowing when to cut your losses and trusting yourself…
Read MoreOnline stores have become so commonplace, you do not need to be a tech whiz to get started. But you do need to understand your client’s goals and how a store can meet them. Just like the store itself, the most critical work happens on the back end—the parts the customer does not see but which are essential to success…
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“Brands need to be authentic and real; they also need to keep in mind that two-thirds of consumer online shopping decisions come down to the photos they see,” shares Liz Giorgi. As co-founder and CEO of Soona, Giorgi found a way for companies to create fast and affordable professional content online. Listen to her story and valuable advice here…
Read MoreIf you want to reach more of your audience faster, online advertising is a valuable channel. Your potential clients are scrolling through social media, and the hyper-targeted nature of social media ads allows you to meet them where they are. But you need to have the proper strategy to achieve results. Here are some points to consider to make it work…
Read MoreOne of the leading technologies that can help qualify leads and facilitate sales are chatbots. They have the ability to provide a personalized experience that is both convenient for customers and profitable for businesses. And, they’re not hard to set up and launch on your promo distributor website…
Read MoreWhether you are afraid you can’t compete with big online sellers or you think you have nothing to worry about, the fact is that the market has changed. If you’re afraid you can’t compete because your business is too small, this can actually be your superpower. Here are seven things small promo distributors can do to attract their ideal customers…
Read MoreWhen it comes to marketing materials for a distributor, self promos are a no brainer. What could be a better way to show the world what you do than by giving out a branded product? Here are some ideas to help you put your own no-fail self promo program in place…
Read MoreOne of the most frequent questions distributors ask about social media is what to post. Most tend to have product-centric posts for obvious reasons. And while there is nothing wrong with that approach, social media is an invaluable tool to show what else you bring to the table. Here are 20 ideas you can easily implement…
Read MoreMost distributors do very little marketing, if any at all. That said, they know they should, but marketing has gotten very complicated. And with so many channels, gurus and contradicting advice, it can be very confusing to know what to do. If that’s you, keep on reading. I’m breaking down the top three marketing tactics you should implement…
Read MoreToo often, we don’t ask for what we want. It’s almost as though we’re too embarrassed or too shy to actually ask. Amazingly, that’s exactly what’s happening. Most people’s insecurities are directly tied to their identities. Regrettably, that reality isn’t going to help you land your next order or…
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