When it comes to promotional products, clients want impressions. They want their names on the forefronts of people’s minds. But let’s take it a step farther. Instead of simply prompting someone to think about the client, can we use the product, the design or the imprint to get people talking about it? Can we aim to create products that start conversations?…
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Your Wish Is Your Brain’s Command
In my previous blog post, I wrote about the first of three principles for using visualization to drive success and activate the creative powers of your subconscious mind. The second principle of visualization is that it focuses your brain to help you recognize, and even marshal, resources that may have been available to you all…
Read MoreGlobal Transparency Trends: The Rise of the Millennial Buyer
Brands that are trying to be something they are not should be worried. A new generation of consumers and B2B buyers who really care about the purpose of the companies they buy from and work for, combined with a landscape in which brands increasingly are exposed by the people who work for them, are putting pressure…
Read More4 Promotional Marketing Tips from ‘Pokemon Go’
Maybe you’ve heard of ‘Pokemon Go,’ maybe you haven’t or maybe you’re just wondering why all these millennials suddenly are congregating on your lawn mumbling something about Pinsir. Whatever the case, “Pokemon Go” is sweeping the nation with its augmented reality- (AR-) and Google Maps-integrated mobile app. Using…
Read MoreSamsung Galaxy S7: My Short Review
I’ve had my Samsung S7 for two weeks now after upgrading from the S5. My S5 was losing battery quickly, giving me less than a half a day of use. So I bought the S7 hoping to solve that problem. I felt unsure about the upgrade. After all, other than battery life, my S5 was…
Read MoreDon’t Like Showing Item Numbers to Clients?
Question: I don’t like to show item numbers to my clients. Is there a way to avoid that in QuickBooks? Answer: Yes. You can customize templates to include only the fields you want and eliminate those you don’t. (And, it is a good idea to not show item numbers on customer forms, as it makes…
Read More3 Promotional Products We Need This Week, Episode 3
What do fire extinguishers, phone holders and beach umbrellas all have in common? They’re all promotional products that we (probably) need this week. See for yourself: For information about our video services, contact Brittany at [email protected].
Read MoreGood News: Miss Teen USA Swaps Bikinis for Athleisure
Without beauty pageants, we wouldn’t have “Miss Congeniality.” So, I do give them credit for that—but not much more. That is, until last week when the Miss Universe Organization announced that the Miss Teen USA competition would eliminate the swimwear competition and integrate an athletic wear competition. Among other things, do you know what that decision signals? Athleisure continues to soar in popularity, and it’s here to stay…
Read MoreThe Rolling Stones Were Wrong
In the Rolling Stones’ famous song, they say, “You can’t always get what you want, but … you get what you need.” We all know that’s wrong. We don’t always get what we need. I believe we get what we see. Getting what you see is the practice of visualization—creating vivid pictures in your mind…
Read MoreUsing ‘Leading Periods’ to Organize Sales Orders
Question: I use QuickBooks Premier. I have orders where copy or instructions are frequently the same. When I create these sales orders, is there a way to get these words onto the order without retyping them every time? Answer: Yes. You can save and reuse words or phrases that you use often by creating a…
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