My Favorite Holiday Merchandise

When it comes to the holiday season, I know it’s all about giving and being thankful. But, I also can’t help but get excited when musicians, sports teams, theme parks and TV shows release special edition holiday gear. In fact, my coworkers know my Sixers ugly sweater is one of my most coveted possessions, as…

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Familiarity Sells

People buy what they are comfortable with and from people they are comfortable with. Switching to a new vendor or a new product creates angst that they might make a bad decision. Therefore “top sellers” remain top sellers because of social validation. We can’t be wrong if everyone else is buying something. Despite buying what…

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