Trade Shows… My Perspective. What’s Yours?

There are few topics in our industry that stimulate more lively discussion then trade shows. Are there too many? What do you really get out of them? What will you miss if you don’t go? And the question that seems to be hotly debated recently… should industry trade shows allow hosted end-users to attend?

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What Does It Take to a Have a First Conversation With a Prospective Buyer These Days?

For more than 10 years, I have committed my Friday mornings to making 10 phone calls to grow my business. This has proven to be one of my secret business growth strategies, and it has worked extremely well … until recently.

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The Times They Are A Changing

Change is something that many of us have a hard time with. And times they are a changing for our industry. In fact, I truly believe the way our industry operates now is fast becoming obsolete. That may sound harsh, but please hear me out.

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Social Media: Are You Actually Connecting With Your Connections?

Last fall, I made a commitment to start using social media to see if it would help grow our business. So we set a goal of increasing our LinkedIn connections from approximately 100 to 500 by December 31.

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