Today, the rules of business and the rules of marketing are being rewritten. Social media and the ways in which we communicate have made everything Instant, Public and Permanent.
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Trade Shows… My Perspective. What’s Yours?
There are few topics in our industry that stimulate more lively discussion then trade shows. Are there too many? What do you really get out of them? What will you miss if you don’t go? And the question that seems to be hotly debated recently… should industry trade shows allow hosted end-users to attend?
Read MoreWhat Does It Take to a Have a First Conversation With a Prospective Buyer These Days?
For more than 10 years, I have committed my Friday mornings to making 10 phone calls to grow my business. This has proven to be one of my secret business growth strategies, and it has worked extremely well … until recently.
Read MoreProducts for a Sunny Day
A run-down of some of the best products for June, July and August.
Read More5 Rules
Last week Chris Matthews gave a passionate commencement speech at Temple University in Philadelphia, “5 Rules for Life.” Here are Matthews’ five rules and my selling smarter take on them.
Read MoreLove as a Business Strategy
Is there room for soft-hearted words like “love” in the world of business?
Read MoreThe Times They Are A Changing
Change is something that many of us have a hard time with. And times they are a changing for our industry. In fact, I truly believe the way our industry operates now is fast becoming obsolete. That may sound harsh, but please hear me out.
Read MoreGod of Thunder(ous promotions)
Promotional items fit for a thunder god.
Read MoreReminder: Call Your Mom This Weekend
You’ve got two days to put together a Mother’s Day gift that doesn’t look like you put it together in two days. We’re here to help.
Read MoreSocial Media: Are You Actually Connecting With Your Connections?
Last fall, I made a commitment to start using social media to see if it would help grow our business. So we set a goal of increasing our LinkedIn connections from approximately 100 to 500 by December 31.
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