Reverse Engineer Your Sales Success

Steven Covey reminds us that when setting goals … “Start with the end in mind.” That is to visualize the end result that you hope to accomplish and start your planning process from there … “With the end in mind.”

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Empowering Through Educating

Educating is helping your staff, clients, and colleagues realize their true potential. It is for this reason that I love educating and mentoring. By asking powerful and thought-provoking questions I empower people to realize their own depth or the depth of their brand.

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Watering Down the Message: 3 Marketing Mistakes from Maker’s Mark

Maker’s Mark made a huge marketing mistake last month when it attempted to change its original forumla. Here are three things they did wrong that you can do right.

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How to Not Send 8,000 Misspelled Bags to Missouri State University

Last Friday’s newsletter ran one of our biggest stories ever, “Missouri State University Misspells Name on Over 8,000 Promotional Bags.” Worried about ending up like the poor souls who let that error slip by? Then click through!

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