When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented can have less than desirable results. You might spend hours of development time and a ton of money, so pay heed to the advice to ensure top results.
There are many factors that dictate the success or failure of any marketing campaign. Let’s discuss what they are and how to prevent the disasters from happening—or at best, keep them to a minimum.
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There is a market of around $20 billion dollars for what you’ve got to sell. Most of us would be very happy with just a few crumbs from that table. So what’s holding you back?
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I love spotting great guerrilla marketing campaigns. They’re surprising, entertaining and often shockingly bold. That’s what makes them work. There’s nothing bland about them. Like a 7-foot-tall basketball player at a cocktail party, guerrilla marketing stands out.
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For effective use, the engagement professional will be strategic and thoughtful in the selection of promotional products as a communications device. Selecting the right products means knowing your communication objectives.
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A common question I hear from parents is how to protect your children online. There are numerous options from software, to proper parenting that you can choose from.
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At some point in history, paper memorandums were circulated around offices and included “carbon copy” (CC) at the bottom for someone who received the actual carbon copy of the information. For a larger audience—and when copiers were invented—the CC field could include a number of names. The recipient of the memo knew who else had received the memo. It kept the information flow streamlined as there was no guesswork of who had received or not received the memo.
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There’s no avoiding the fact that safe and compliant promo products come at a price. Rarely is a product that has been manufactured and shipped in a socially responsible and safe manner without a competitor in the marketplace at a lower price.
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I confess that I am a dog lover. I have three dogs, Barlow, Spud and Kobe, each with their own odd personality. Barlow, black lab rescue, plays a role in one of my favorite videos, The Most Expensive Product Review Ever. Spud, a long-haired miniature dachshund, loves to participate in video product reviews. In this video, To Groom or Not Groom, I ask for your input on the FreePromoTips Facebook page. Is it time for Spud to be groomed, or does his scraggly, working-class look work for him?
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A lot of distributors in our industry are spending many long days behind their desks. They’re entering orders, keeping the books and creating to-do lists—and doing it all over again the next day. But the truth is there’s no money on your side of the desk. You will never become wealthy sitting behind your desk doing $20-an-hour work day-in and day-out. If you want to achieve wealth, you have to go out and get it.
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Because promotional products are tangible, physical, multi-dimensional and customizable, they can be effective for engaging an audience through all five senses.
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