When all things are equal, you better change the equation. You gotta have a competitive advantage. You need to stand out. You need to know exactly what your clients want. And then you need to deliver it.
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Category: Uncategorized
Setting Annual Sales Goals are a Waste of Time
How about that shocking headline? Did it grab you? Well, there is some meat behind the sensationalism. Buckle in and let’s go…
Playing the Price Game: It’s a Choice. Choose Wisely
The Internet, the obvious low barrier to entry, unskilled salespeople, the economy—each of these drive price wars and ultimately erode profits. Additionally, these issues relinquish control over to the client thus giving the client ultimate control to manage and drive the process. However, it doesn’t need to be that way. Choose to be different!
Read MoreLet Me Google That For You
On more than one occasion I have taken the easy road and asked a question of a colleague rather than do a little simple work with a search engine to find the answer for myself. Sometimes I get a quick response to my question that looks more like alphabet soup; “LMGTFY: Let Me Google That For You.”
Read MoreADD…on an (A)
In the promotional marketing industry, we know what an (A) represents. If we compare an (A) to ADD, (Attention Deficit Disorder), it doesn’t mean half of anything
Read MoreCreate an Experience
There are times when we do everything we can to reach our goal as quickly and as effortlessly as possible.
Read MoreFocus or Discipline?
A great many of my coaching clients ask for help with focus. They are easily distracted and stray from doing the important. As I was on the final push for the summit of Mt. Kilimanjaro this past July, I asked myself what would get me to the top.
Read More3 Reasons Promotional Products Work Better Than Most Online Advertising
Promotional products cannot be blocked but online advertising can and is. In fact, the blocking of ads on websites is growing and, according to The Guardian, more than 150 million people now block online ads. I am one of them. I use AdBlock in Google Chrome and block ads on most websites I visit.
Read More“You Don’t Have to be Great”
That’s right. “You don’t have to be great to start, but you have to start to be great.” I love that quote from Zig Ziglar. But, most of us have already started in this business. Right? So what does this quote mean to you and me?
Read MoreIf You See Something, Say Something: Even With Promo Products
It’s a phrase seen in airports, train stations and other public transport areas, as well as in neighborhoods, parks, public buildings and schools. Law enforcement and security teams urge people to pay attention, help out and report suspicious activity. If You See Something, Say Something—It’s a phrase that’s intended to alert and protect.
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