Yesterday, I wrote a story about American Apparel founder and former CEO Dov Charney’s new apparel company, which he plans to build into a rival of his former company. So far, we don’t actually know the name of the company, but we do know that it’s based in…
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With fall just weeks away, I’ve been thinking about all the reasons to be excited for it. Pumpkin spice lattes, cozy sweaters, football season and, of course, the “Gilmore Girls” revival. Honestly, there is nothing more fall than “Gilmore Girls,” which is set in the fictional New England town of Stars Hollow. And with Netflix…
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The Democratic National Convention was held here in Philadelphia last month, about 4.5 miles south of Promo Marketing offices. If you were in the city, you could see the convention’s influence everywhere, from the demonstrators to the crowded streets, the rallies to the blocked roadways, the … actually, protests and traffic were all you could…
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Maybe you’ve heard of ‘Pokemon Go,’ maybe you haven’t or maybe you’re just wondering why all these millennials suddenly are congregating on your lawn mumbling something about Pinsir. Whatever the case, “Pokemon Go” is sweeping the nation with its augmented reality- (AR-) and Google Maps-integrated mobile app. Using…
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At this point, if you haven’t heard of Chance the Rapper, you’re living under a rock (no offense, Dad). 2016 has been the year of Chance the Rapper, and I’m not upset about it. From his new album “Coloring Book” to his line of Chicago White Sox hats (they sold out before I could even…
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Here’s what’s happening this week in the apparel world … * Athletic wear companies Under Armour and Adidas have kissed and made up. Both retailers have reached a settlement in a patent infringement lawsuit regarding mobile fitness product patents, according to The Baltimore Sun. “Adidas AG, Under Armour Inc. and MapMyFitness Inc. have resolved their pending patent…
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If you’ve been anywhere in my vicinity this past week, you’ve probably heard my “Beyoncé is a genius speech.” (Sorry, roommates, parents, friends, family, strangers on my bus, etc.) First, she debuted her amazing athleisure line, then she surprised fans with the work of art that is “Lemonade,” and, finally, she showed her skills at…
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I listen to a lot of music, and I’ve been to more shows than I can count (many of which were in basements and certainly broke fire codes). Because of this, I have my fair share of concert and band tees. Recently, we reported a few stories about music merchandise—a new app lets music fans…
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Last week, Zara launched the brand’s new genderless clothing line. The collection, called “Ungendered,” features 10 unisex pieces, like denim, shorts, sweatshirts, sweatpants and tanks. Launched under the TRF line, the online storefront features both male and female models wearing the same basic clothing pieces. Zara, however, is not the first brand to launch a genderless clothing line.…
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College was an exciting time in my life. For me, a kid from suburban Central Pennsylvania, it was a time when I moved to an exciting city, made new friends from all over the country (and the world)…
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