The next time you truly want to wow your VIP customers, make it not about YOU, but about THEM. It just might make the difference between you and that other competitor just as hungry for their business
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Evolving Communication Trends
Marketing has changed. If we don’t embrace emerging trends, we as distributors and suppliers will miss the opportunity to distinguish our businesses from competitors.
Read MoreThe Dangers of Celebrity Endorsers and the Wisdom of Crisis Planning
One misstep on the part of a celebrity endorser could potentially put you, your client and your merchandise at risk. Here are ways to protect your great ideas and brand campaigns.
Read MoreAre You Paying for Results or an Experience?
If we’re paying for results, should we overlook the details of the overall experience? Call me greedy, but I want both. Here are 3 ways to give customers the whole package.
Read MoreScare Up Business with Halloween Marketing Tips
Halloween presents the promotional industry with a ton of cool ideas. Looking to go beyond the standard ghosts and goblins? Here are 3 ways to market the scariest time of year.
Read MoreWhen Marketing Today, It Takes a Village. Or Rather, a Modern Family.
After one belly-laughing episode of Modern Family recently, I started to think about how the family of marketing characters has evolved.
Read More“Getting It Right” Revisited
Earlier this year, I wrote about “Getting It Right,” and with companies getting caught up in a “fourth-quarter frenzy” it’s time to revisit that idea.
Read More5 Rules of Business According to Breaking Bad
As Walter White seemingly travels on a road to nowhere, there are many lessons to be learned. What you choose to do with these 5 tips is up to you. Just remember to “tread lightly.”
Read MoreYour Habits Determine Your Future … and Your Fortune
Take a look at any successful sales professional and you’ll see someone with great work habits. Today I’m going to share with you three habits that can make a big difference in increasing your sales and your bottom line.
Read MoreSink or Swim: Taking Cues from Customers
There is something to be said for the customer perspective. Here’s what went wrong in a recent shopping experience and how ill feelings could’ve been avoided.
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