What are you going to do in 2016 that is going to make you even more relevant in 2017? What are you going to do to create the customer experience needed to ensure that you can compete and flourish long term? Are you going to curse the online challengers who are driving you crazy? Or,…
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I just attended a conference (outside the promotional products industry) where I had the chance to speak to business leaders from information technology, sales and marketing. In several roundtables, and of course over cocktails, people would ask what my company does. With some I said, “We sell promotional products, items with logos, such as the…
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Question: Is there some way in QuickBooks to run a report showing the amount of sales from a particular group of customers? Answer: Yes. QuickBooks allows you to define “Types of Customers.” When you open a customer in the Customer Center, click on “Additional Info” on the left side of the screen. There you can…
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Your job is to solve your customers’ problems. Period. That’s all. You need to become a part of their organizations. This is vital if you want to earn the right to charge a little more and be compensated for your expertise. Think of your job as earning a job at your target prospects’ companies. This…
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What is the key to great Olympic uniforms—or any item for that matter? It’s not necessarily about how much money you can pour into a project. It’s all about listening.
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Sports can lead to huge marketing opportunities for apparel companies. Unfortunately, Under Armour won’t be taking home the gold at the Olympic Games in Sochi.
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Is there something more to ’80s love songs beyond the standard “can’t-live-without-you” creep factor? Just in time for Valentine’s Day, here are 5 ways the lyrics can help you fall in love with your job.
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For years companies and brands have been in love with the notion of associating their brands with celebrities. But, before you decide to partner with a celebrity, be they musician, actor, reality show star or athlete, it’s a good idea to weigh the advantages and disadvantages.
Do you know how your clients perceive you? If you’re constantly caught up in worry, that only sends a bad message. Learn how to be your best self in 2014.
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With Dr. Who’s 50 Anniversary celebration happening this week, here are three products to commemorate the beloved British series.
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