It would be his only at bat in the World Series. After sitting in the dugout with a hamstring pull and worn-out knees, his team down 4-3 with two outs and a teammate on first base, he was called on to pinch hit. He was facing Dennis Eckersley, the 45-save relief ace of the winningest…
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Is This Bookkeeper Right for You?
Question: A bookkeeper has been recommended to me. What should I ask to learn if this person can help me as well? Answer: A bookkeeper who works well for another type of company may or may not be suitable to you as a promotional products distributor. In addition to the common bookkeeper concerns for all…
Read MoreThe Importance of a Stop-doing List
If you are going to thrive in any economy, you must commit yourself to a laser-like focus on doing first-things first and a ferocious understanding of what you are not going to do. For me, having a “stop-doing list” has become more important than my to-do list. Here’s what works for me: After 23 years of…
Read More5 Tips for Better Product Videos, Ranked from Least to Most Expensive
It’s no secret that video marketing totally has exploded. It’s pretty much become an absolute necessity for all businesses, even if they are traditional brick-and-mortar stores. A few years ago, you could get away with any kind of video quality because you might be only one of three companies on YouTube or Vimeo. Now that…
Read MoreKeeping Art Files to Find Them Later
Question: Is there an easy way to keep art files so I can find them later? Answer: While this technically is not an accounting question, cataloging your art files is important for keeping your order management organized. During my distributor days, I kept a folder in my documents called “Art.” I would keep all my…
Read MoreUsing Technology for a Good Cause
I love my smartphone, and I bet you do, too. We use these devices for work and play, taking photos of our kids and sending emails to our customers without missing a beat. I bet some of you are reading this on your phones right now. As much as modern consumer technology enables us to…
Read MoreThe 2016 #Online18
Congratulations to the 2016 #Online18! Each year I do this list, I find it more and more difficult to identify the top influencers. Each year, Klout and other online scoring tools factor less and less in the final ranking. Still useful, these online tools can’t measure the impact a person has and often mistakes activity…
Read MoreThe Law of Attraction: How to Get More of What You Want and Less of What You Don’t Want
It all starts with good vibrations. Over the next several months, I am going to share my thoughts and experiences regarding the law of attraction. The law of attraction simply is about how we can attract more of what we want and avoid those things we don’t want in our lives. If you want more…
Read MoreIf You Aren’t Reinventing the Future, the Future Will Reinvent You
Where will you be when things settle down? A great number of marginal performers will be gone. Those who have not innovated will be gone. Those who have not created value for their clients will be gone. But a lot of us will be standing, and will be better, stronger and more equipped for success.…
Read MoreCheck Out the Merch Table
I listen to a lot of music, and I’ve been to more shows than I can count (many of which were in basements and certainly broke fire codes). Because of this, I have my fair share of concert and band tees. Recently, we reported a few stories about music merchandise—a new app lets music fans…
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