With buyers turning to the internet to look for promotional products providers, your website can be your main source of new business. That’s why tracking its performance is essential if you want to realize its potential in driving traffic, leads and sales…
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The Power of Relationships With Fred Albrecht
Fred Albrecht is an accomplished business owner, mentor and coach, who together with his wife, Suzette, built a $40 million business in the promotional products and print industry, Proforma Albrecht & Co. “Relationships matter more than anything,” Albrecht says. “It’s all about building a company one great person at a time.”…
Read MoreHow to Be Successful in Promotional Products Sales
This month, I decided to bring in a new voice to show what it takes to make it in this ever-changing industry. Crissy Manwaring, an industry veteran and expert specializing in business development and recruiting talented salespeople, was kind enough to sit down with me to discuss what it takes to truly be successful in promotional products sales…
Read MorePutting It All on the Line With Jim Hummer
Jim Hummer founded two health care companies and invested in over 30 cutting-edge ventures, creating over $4 billion in shareholder value. Hummer discusses with host Greg Muzzillo the lessons he learned from opportunities and failures during his career, including when he sold his company, Whole Health Management, to pharmacy store giant Walgreens…
Read MoreThe Pros and Cons of Specializing in the Distributor Business
Do you specialize in a particular market? This is one question I always ask distributors at educational presentations as well as one-to-one consultations. Nine out of 10 times, the answer is no. Most feel it’s best to serve as many industries as possible and not limit themselves. Is that the right approach?…
Read MoreTime Is Money. Really.
I have said many times that there is no excuse for not making $500,000 per year in this industry, whether you are a business owner or a sales rep. Time is money. You heard it before. But do you really believe it? Do you really treat time like money? Think about it this way. Let’s say…
Read MoreWhat’s the Easiest Way to Place a Reorder in QuickBooks?
Ask the Accountant… Question: A customer is placing a reorder. Is there an easy way to do that in QB Premier? Answer: Yes. Open the original sales order and click “Create a Copy” at the top of the screen. Make any adjustments to prices in the new sales order, then create the supplier purchase order…
Read MoreBe the Hammer With OfficeMax Co-Founder Michael Feuer
Michael Feuer started OfficeMax with one store and a personal investment of $20,000, and grew the business into a $5 billion company with nearly 1,000 stores. Feuer shares with host Greg Muzzillo the steps he took to ensure that his business would be successful…
Read MoreWhy Is Internet Marketing Important for Distributors?
In the promotional products business in particular, the online component of marketing is hugely important for growing your client base and sales. There are three reasons why internet marketing is critical to the success of your promo business. Let’s look at those reasons and how you can use them to your advantage…
Read More4 Major Steps for Success With Dr. Nido Qubein
Dr. Nido Qubein came to the U.S. as a teenager with limited knowledge of English and only $50 in his pocket. Today, as president of High Point University, he has led the school through extraordinary transformation and increased revenue from $40 million to $350 million. Qubein shares his inspiring story and outlines the steps to achieving success…
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