Content has become the hottest marketing topic these days, and for good reason: It can connect you to the right audience, build your credibility and authority, and help you get found on the internet. However, this doesn’t mean that posting random blog posts or videos with no theme or purpose is all you need to…
Read MoreCategory: Management
The Perfect Excuse
It is my experience that most people postpone success because they are waiting for perfect. Waiting for the perfect moment. Waiting to perfect their industry or sales knowledge. Waiting to perfect their finances. Waiting for things to be perfect is a perfectly terrible excuse. The truth is that once you get started doing anything, no…
Read MoreNeed to Remember When You Invoiced a Client?
Ask the Accountant… Question: How can I find out if and when I emailed an invoice to a client out of QB Premier? Answer: QuickBooks has a nice feature on its invoices called “See History.” It is a button on the top left of the invoice template just to the right of the word “Invoice.”…
Read MoreWhat Makes a Strong Distributor Brand (and Why You Need One)
As a promotional products distributor, you are in the business of branding. In an overly commoditized marketplace, if you want to grow your business, you must lead by example with a strong brand that differentiates you from the rest by establishing your expertise and authority in the marketplace…
Read MoreSunscope Group’s Brad Doan on Importance of Inclusion and Diversity in the Working World
Brad Doan of Sunscope Group is a long-time diversity advocate for the promo industry. He has been a proven voice of change throughout his associated companies and with the industry at large. Doan’s unique insight helps to demonstrate the importance of diversity and inclusion throughout our working world…
Read MoreIf Money Doesn’t Grow on Trees, Where Does it Grow?
You have all heard the saying, “Money doesn’t grow on trees.” We all get that. But what no one tells you is where money does grow. The truth is that money grows in “other people’s pockets.” So how do you get your share of money in “other people’s pockets”? Relationships. I have said for decades…
Read MoreShould You Enter Transactions as Journal Entries in QuickBooks?
Ask the Accountant… Question: I had some accounting in college. Can I enter transactions in QuickBooks as Journal Entries instead of learning the software? Answer: QuickBooks is designed to follow their designated flow so that your entries are recorded correctly. By doing this, the debits and credits are recorded automatically in the background of the…
Read MoreWhy You Need Business-Only Bank and Credit Card Accounts
Ask the Accountant… Question: I have been using my personal checking account and credit card for my business transactions. Are there any problems with doing that? Answer: Yes! You are creating myriad problems by using personal accounts for both personal and business use. The term for this is “commingling of funds.” The first problem is…
Read MoreLinkedIn Company Pages: Why You Need One
Considering the promo distributor business is a B2B, account-based type of business, as a distributor, your time is best spent on LinkedIn. While there are many people teaching how to use LinkedIn to get more business, few are talking about the great benefits of LinkedIn Company Pages…
Read MoreWhat Is Your Say/Do Ratio?
There are many admirable characteristics that help accelerate success in business and life. One characteristic is “reliability” which can be measured by your say/do ratio. Your say/do ratio is simply the ratio of the promises (things you say you will do) to the promises you keep (the things actually you do) that you said you will…
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