Something many of us are used to by now is attending virtual meetings. For most of us, this is due to working at home throughout the pandemic, but Natalie Yeadon, co-founder and CEO of Impetus Digital, recognized the benefits of implementing virtual technology into corporate meetings and events long before it became our reality. Yeadon…
Read MoreAuthor: Greg Muzzillo
Skip the Cardio
A few years ago, I worked with a life coach. We met once a month and talked about various business and life issues. At the beginning of one meeting, the coach asked me if I was still going to the gym and working out. It’s never good when someone has to ask that question. I…
Read MoreObligation Vs. Celebration
When we are trying to improve our life, we need to add new tasks to achieve the new results we are seeking. For example: If we are trying to lose weight, we need to eat healthier foods. If we are trying to get fit, we need to exercise. If we are trying to grow…
Read MoreThe Life-Saving Solution: A Conversation with LifeVac Founder
Being an entrepreneur isn’t always about making money. For LifeVac founder Arthur Lih, it’s about making a difference. What if you had already built a successful business, sold it for millions of dollars, then on the cusp of retirement, you realized you could create something that wouldn’t just change someone’s life, but it could save…
Read MoreFONO (Muzzillo Dictionary of Terms)
We’ve all heard about FOMO, “Fear of Missing Out.” But FONO is a different fear. FONO is “Fear of No.” FONO is the No. 1 reason most people never get wealthy in this business. It’s the No. 1 reason why some people fail in this business. The “fear of no” creates call reluctance…
Read MoreMillion Dollar Mindset: I Will Call You
We have all heard prospects and customers tell us “I will call you.” Let me tell you the definition of “I will call you.” “I will call you” equals “I will never call you.” In 1978 when I started Proforma, all I had was some business cards and an answering machine. My answering machine was…
Read MoreFrustration to Action: How Calloway Cook Revolutionized the Supplement Industry
Imagine quitting your job and risking it all to raise money, build a business plan on the fly, and create a company you believe can make a difference in people’s lives. Sound crazy? Well, that’s exactly what the bold entrepreneur Calloway Cook did when he founded Illuminate Labs. The founder and active president of this…
Read MoreThe 6 Foot Rule and $20 Million in Sales
Opportunities for sales are everywhere every day. Most of us just don’t pay enough attention. Introducing the 6 foot rule. This is not a COVID thing. This is a great rule for sales professionals. Simply stated, the 6 foot rule, when it comes to sales prospecting, means that anyone who comes within 6 feet of…
Read MoreWhat to Know When You Don’t Know
I have heard lots of excuses for people not to making sales calls or recruiting calls. One of the most common excuses I hear is that people are afraid they may be asked a question for which they don’t have an answer. They are afraid that not having all the answers will make them look…
Read MoreGreen Eggs and Ham
As the story goes, the main character is asked by Sam-I-Am, “Do you like green eggs and ham?” He replies, “I do not like them, Sam-I-Am. I do not like green eggs and ham.” What’s the business lesson for each of us in this story? The lesson is that we all have our comfort zone,…
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