Asking solid questions can make the difference between an effective promotion and a flop. Here are some suggestions to help you reach your target audience.
Read More99 Problems: An ineffective promotion shouldn’t be one
Author: Elise Hacking Carr
Savor the Flavor
Halloween. Thanksgiving. “I Can’t Believe How Much I Ate Last Month” Day (a.k.a. New Year’s Day). The fourth-quarter is filled with food-friendly holidays, making promotional snacks and chocolates the perfect gift.
Read MoreYour Pop Culture Fashion Wish List
From Tom Baker’s wool scarf to Alex P. Keaton’s sweater vest—what item from a TV or movie character’s wardrobe is on your must-have list?
Read MoreEditor’s Picks: If You Build It…
Fight off cooler temperatures and stay safe with some of the latest trends in rugged and safety gear.
Read MoreI Don’t Want My MTV: When celebrity fashion takes a very wrong turn
The award show red carpet is a playground for celebrities to experiment and push fashion boundaries. Proceed with caution when designing your own wardrobe to avoid being on somebody’s “worst dressed list.” Promotional apparel can allow for fun and flexibility without crossing the line.
Read MoreYou’ve Got that ’90s Feeling
See how ‘90s cartoon are influencing today’s fashion designs.
Read MoreEditor’s Picks: Shear Perfection
Fleece jackets to keep you protected from cooler temperatures.
Read MoreIn the Know
Are you looking for a product that sends just the right message for an awareness campaign? Here are some suggestions.
Read MoreWasted Opportunity?
Garbage frontwoman Shirley Manson’s eclectic looks lead to the question: Is there room for fun in promotional apparel campaigns?
Read MoreEditor’s Picks: Hoodie Heaven
Be prepared for cooler temperatures with the perfect hoodie.
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